Digital Marketing Specialist - E-commerce (FMCG)

About the Role

Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) space, is seeking a talented and driven Digital Marketing Specialist with a strong focus on e-commerce to join their team. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The successful candidate will be responsible for developing and implementing cutting-edge digital marketing strategies to drive online sales, enhance brand presence, and optimize the customer journey across various digital platforms. If you have a passion for all things digital and a proven track record in e-commerce growth within the FMCG sector, this is the role for you. You will be instrumental in shaping our online presence and driving significant revenue growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to support e-commerce objectives, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize online advertising campaigns across platforms such as "Google Ads", Facebook Ads, and Instagram Ads.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify areas for improvement.
• Develop and implement strategies to improve website conversion rates and customer acquisition cost (CAC).
• Create engaging and compelling content for social media, email newsletters, and the company website.
• Manage the company's social media presence and engage with online communities.
• Collaborate with the e-commerce team to ensure a seamless customer experience from discovery to purchase.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG e-commerce landscape.
• Conduct A/B testing and other optimization techniques to enhance campaign performance.
• Report on key digital marketing metrics and provide insights and recommendations for future strategies.
• Based anywhere, with the ability to work effectively in a remote-first environment.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a significant focus on e-commerce within the FMCG industry.
• Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of e-commerce platforms and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Creative mindset with strong content creation and copywriting abilities.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Excellent communication and collaboration skills.

Benefits

• competitive salary
• performance-based bonuses
• opportunities for professional growth and skill development
• fully remote

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