Social Media Marketing Coordinator

About the Role

Our client, a vibrant lifestyle brand, is seeking an enthusiastic and creative Social Media Marketing Coordinator to join their team in Paarl, Western Cape. This role is perfect for an individual passionate about social media, content creation, and community engagement. You will be responsible for managing the brand's social media presence across key platforms, developing engaging content, monitoring online conversations, and reporting on social media performance. The ideal candidate is highly organized, possesses excellent communication skills, and stays ahead of social media trends. This is a fantastic opportunity to contribute to brand growth and connect with a passionate audience in the beautiful Western Cape region.

Key Responsibilities

• Develop, schedule, and publish engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Monitor social media channels for industry trends, customer inquiries, and brand mentions.
• Respond to comments and messages in a timely and professional manner, fostering community engagement.
• Assist in the creation of social media marketing campaigns and promotions.
• Track and analyze social media performance metrics (e.g., engagement rates, reach, follower growth) using analytics tools.
• Collaborate with the marketing team to align social media content with overall marketing objectives.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.
• Identify and engage with relevant influencers and brand advocates.
• Assist in the development of social media advertising strategies and execution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
• 1-2 years of experience in social media marketing or community management.
• Demonstrated understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Proficiency in using social media analytics to track performance and generate insights.
• Strong organizational skills and attention to detail.
• Ability to work effectively in a team environment and manage multiple projects.
• Basic graphic design skills (e.g., Canva) are a plus.
• Knowledge of the Paarl and Western Cape lifestyle market is beneficial.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility in Paarl.
• Opportunity to work with a creative and growing lifestyle brand.
• Access to ongoing training and professional development.
• A supportive and collaborative team culture.
• Generous employee discounts on products.
• Scenic work environment in the heart of the Winelands.

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