Digital Marketing Manager - WhatJobs Direct Polokwane

About the Role

Our client, a dynamic retail chain with a significant presence in Polokwane, Limpopo , is seeking an experienced Digital Marketing Manager to oversee their online marketing initiatives. This hybrid role offers flexibility, blending remote work with essential in-office presence in Polokwane . The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies to drive online sales, enhance brand visibility, and improve customer engagement across all digital platforms. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy. You will lead a small team and collaborate closely with other departments to ensure a cohesive and effective online marketing presence.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO efforts to improve organic search rankings and website traffic.
• Oversee and execute SEM campaigns, including Google Ads and other paid search initiatives.
• Develop and manage the company's social media strategy and content calendar.
• Create and manage email marketing campaigns to nurture leads and engage existing customers.
• Analyze website traffic and user behaviour using tools like Google Analytics.
• Collaborate with the content team to create engaging and relevant digital content.
• Manage relationships with digital marketing vendors and agencies.
• Track, measure, and report on the performance of all digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and advertising platforms.
• Experience managing a digital marketing budget and optimizing spend for ROI.
• Excellent communication, leadership, and project management skills.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• Experience in the retail sector is an advantage.
• Creative thinking and problem-solving abilities.
• Familiarity with website content management systems (CMS).

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement providing flexibility.
• Opportunity to lead digital marketing for a growing retail brand in Polokwane .
• Professional development opportunities and training.
• Medical aid and other statutory benefits.
• Positive and collaborative work culture.
• Employee discounts.

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