Crm & Marketing Specialist

Principal Accountabilities

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co‑ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with client's operational requirements
• Always Present a professional and favourable image of the client

Experience

Essential: Sound knowledge of Loyalty Programmes, Principles of Direct Marketing, Database management and mining.

Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation).

Technical Skills

• SAS or any CRM Campaign Dissemination Tool
• Contact Lab
• Touchbase Pro
• Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
• Marketo
• Excel

Key Skills and Competencies

• Computer literacy including MS Word, PowerPoint and Excel, Outlook
• Ability to communicate and liaise with internal and external customers
• Good interpersonal skills
• Ability to work under pressure
• Excellent writing skills
• Customer-focused
• Attention to detail
• High work standards
• Time management
• Punctual
• Flexible
• Team player
• Strong customer focus
• Self‑motivated and disciplined
• Ability to communicate at all levels
• Proven verbal, written and telephonic skills
• Organised and methodical
• High degree of flexibility
• Culturally aware
• Resilient and pro‑active

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