Senior Paid Media Analyst (Meta Ads)

Senior Paid Media Analyst (Meta Ads)

Salary: R30 000 - R35 000 per month

Remote Recruitment is seeking a Senior Paid Media Analyst on behalf of our client, an international e-commerce business. This is a fully remote, full-time role dedicated to deep-dive Meta performance analysis, tracking reconciliation, and delivering data-driven creative insights directly to leadership.

What you will do:

- Audit Meta and Google accounts covering structure, attribution settings, tracking (Pixel, Conversions API, GA4), and budget split.

- Build and maintain weekly reporting on spend, CPA, ROAS, and blended MER broken down by campaign, ad set, and creative.

- Analyse creative performance metrics such as hook rate, hold rate, CTR, and CPA by concept and angle to direct the production pipeline.

- Identify creative fatigue, wasted spend, and scaling opportunities early, assigning clear commercial value to every recommendation.

- Plan and evaluate structured split tests across creative, audience, offer, landing page, and scaling strategies.

- Reconcile platform-reported numbers against verified commercial revenue to ensure business decisions rely on real sales figures.

What we are looking for:

- 3+ years of hands-on experience analysing Meta ad accounts spending at least R700k (or £30k+) per month, in-house or agency.

- Deep working knowledge of Meta Ads Manager, including breakdowns, attribution windows, Advantage+ campaigns, and Conversions API.

- Advanced capability in Excel or Google Sheets, together with experience using reporting platforms such as Looker Studio.

- Proven track record of creative analytics that changed what a brand produced and tested.

- Excellent communication skills and the confidence to tell a founder in plain English what is not working and what to do instead.

Nice to have:

- Experience with Google Ads (Search and Performance Max) and GA4.

- Working knowledge of third-party attribution or creative analytics tools such as Triple Whale, Northbeam, Hyros, or Motion.

- Background supporting UK or international direct-response e-commerce brands.

What is on offer:

- R30 000 - R35 000 per month.

- Full-time, fully remote arrangement from South Africa.

- Working hours aligned to the UK: Monday to Friday, 09:00 to 17:00 UK time (11:00 to 19:00 SAST).

- Large, live budgets where your analysis immediately impacts commercial decisions.

- Direct collaboration with an agile founder, backed by ongoing support from Remote Recruitment.

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