Category & Customer Analyst – Libstar Operations / Cape Town

Category & Customer Analyst – Libstar Operations / Cape Town

Home > Category & Customer Analyst – Libstar Operations / Cape Town

Category & Customer Analyst – Libstar Operations / Cape Town

Reporting to: Category and Customer Executive

Purpose of the role:

The purpose of the Category & Customer Analyst role is to optimize category and customer performance by
analysing shopper, customer, and market data, and translating it into strategies that improve sales, market
share, and margins. The incumbent will provide proactive recommendations and addressing analytic briefs.
Technical expertise combined with internal excellence provides a tactical approach to optimize product
assortments and support Business Units through providing data analytics and visualisation. The role focuses
on analysing market trends, consumer behaviour, and supplier relationships to enhance customer
satisfaction and drive business growth. Identifying and driving growth strategies for all category clusters
within the Libstar business.

Key responsibilities:

• Analyse category, customer, competitor and consumer trends to uncover growth opportunities.
• Translate market data into clear, actionable commercial insights and recommendations.
• Monitor category performance, market share, pricing, promotions and competitor activity.
• Support customer reviews and executive engagements with compelling category insights and
  commercial arguments.
• Partner with Sales, Category, Marketing and Innovation teams to shape category, customer and NPD
  growth strategies.
• Provide market and performance insights to support new product development and innovation.
• Lead deep-dive category and shopper analyses to identify opportunities across customers and
  channels.
• Ensure accurate, fit-for-purpose category data, reporting and NPD tracking.

Required Knowledge:

• Expert knowledge of category and customer management.
• Knowledge of brand management principles and regulations.
• Knowledge of market trends related to the industry.
• Advanced knowledge of Market Intelligence as it relates to category performance.
• Proficiency in analytics software e.g PowerBI, MS Office packages such as PowerPoint, Outlook and
  Excel; EPOS (Electronic Point of Sale) Databases, Cloud based platforms e.g. Azure, AWS.
• Data analytics and analytical thinking are core skills require for the role.
• Ability to manage multiple priorities in a fast-paced environment.

Qualifications and Experience:

• Tertiary qualification required in Marketing, Business or equivalent.
• Demonstrated 3-5 years’ experience in marketing or as a business analyst.
• Proven track history of 5-8 years’ experience in the FMCG industry and experience implementing events and projects.

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