Senior E-commerce Marketing Manager (Remote)

About the Role

Our client, a rapidly expanding leader in the online retail space, is seeking a highly motivated and experienced Senior E-commerce Marketing Manager to join their dynamic, remote-first team. This is a pivotal role responsible for driving growth and engagement across multiple digital channels. You will be instrumental in shaping our client\'s online presence, optimizing customer acquisition strategies, and ensuring a seamless and compelling customer journey. The ideal candidate possesses a deep understanding of the e-commerce landscape, social media marketing, and data-driven decision-making. This position offers the opportunity to work from anywhere in South Africa, collaborating with a talented group of professionals committed to innovation and excellence in the digital marketplace.

Key Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue growth.


• Manage and optimize all paid social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, ensuring maximum ROI.


• Oversee content strategy for social media channels, creating engaging and brand-aligned content that resonates with target audiences.


• Conduct market research and competitive analysis to identify emerging trends and opportunities within the e-commerce and social media sectors.


• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.


• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive brand messaging and customer experience.


• Manage the e-commerce marketing budget effectively, allocating resources to achieve key performance indicators (KPIs).


• Stay abreast of the latest developments in digital marketing, e-commerce technology, and social media best practices.

Requirements

• Bachelor\'s degree in Marketing, Business, Communications, or a related field.


• A Master\'s degree is a plus.


• Minimum of 5-7 years of progressive experience in e-commerce marketing and social media management, with a proven track record of success.


• Extensive experience with social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager) and advanced targeting capabilities.


• Strong analytical skills with proficiency in Google Analytics, other web analytics tools, and data visualization software.


• Excellent understanding of SEO, SEM, email marketing, and other digital marketing disciplines.


• Demonstrated ability to develop and implement successful content marketing strategies.


• Exceptional communication, presentation, and interpersonal skills.


• Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.


• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.

Benefits

Joining our client means becoming part of a forward-thinking organization that values its employees. As a Senior E-commerce Marketing Manager , you will receive a highly competitive annual salary and performance-based bonuses. We offer a comprehensive benefits package including private medical insurance, generous paid time off, and opportunities for professional development and continuous learning. Our remote-first culture ensures a flexible work-life balance, and you\'ll have access to cutting-edge digital tools and technologies. You will have the autonomy to lead innovative campaigns and contribute directly to the company\'s growth trajectory. This is an exceptional opportunity to advance your career in the thriving e-commerce sector from the comfort of your own home.

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