Digital Marketing Specialist - E-commerce Focus

About the Role

Our client is a thriving e-commerce business looking for a highly motivated and results-oriented Digital Marketing Specialist to enhance their online sales and brand presence. This role is integral to the company's growth, focusing on driving traffic, optimizing conversion rates, and building a strong online community. You will be at the forefront of implementing cutting-edge digital marketing strategies, utilizing various channels to reach and engage our target audience. This is an exciting opportunity to make a significant impact within a fast-paced and innovative company located in Tembisa, Gauteng . As this role requires hands-on collaboration and immediate presence, it is primarily an on-site position, fostering strong team synergy and operational efficiency.

Key Responsibilities

• Execute and manage digital marketing campaigns across various channels including social media, email marketing, SEO, and paid advertising (PPC).
• Develop engaging content for social media platforms to increase brand awareness and customer interaction.
• Monitor website analytics and e-commerce KPIs, identifying areas for improvement in user experience and conversion rates.
• Conduct market research to understand customer needs, trends, and competitor activities.
• Collaborate with the creative team to develop visually appealing marketing materials and ad creatives.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Optimize website content and landing pages for search engines (SEO) to improve organic rankings and traffic.
• Analyze campaign performance data, generate reports, and provide actionable insights for strategy refinement.
• Assist in the development and execution of promotional activities and online sales events.
• Stay updated with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Proven experience of at least 3 years in digital marketing, with a strong emphasis on e-commerce.
• Demonstrated ability to manage and execute successful social media campaigns.
• Solid understanding of SEO, SEM, PPC advertising, and email marketing principles.
• Proficiency with analytics tools such as Google Analytics.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly advantageous.
• Excellent copywriting and communication skills.
• Ability to work independently and as part of a team in a dynamic environment.
• Strong organizational skills and attention to detail.
• Creative problem-solving abilities and a proactive approach to tasks.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives and potential for bonuses.
• Contribution towards medical aid and provident fund.
• Opportunities for professional training and development.
• Employee discounts on a wide range of products.
• A positive and supportive team culture in our Tembisa office.
• Exposure to diverse digital marketing strategies and tools.
• Clear pathways for career progression within the company.

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