Marketing Manager – Light Commercial Vehicles

SUMMARY

Marketing Manager is responsible for developing and executing marketing strategies, plans, and campaigns that will position the company as a leading lifestyle and Light Commercial Vehicle brand. Working closely with the Head of Strategic Marketing, the role focuses on building brand equity, increasing consumer penetration, driving product consideration, and growing market share across the Light Commercial Vehicle range. The position supports business growth through impactful marketing initiatives aligned to commercial objectives and the overall marketing strategy.

RESPONSIBILITIES

• Develop and execute marketing plans and campaigns to support the positioning of the company as a lifestyle brand in the Light Commercial Vehicle market
• Have consistent clear understanding of the MSA commercial objectives, Dealer network requirements and Automotive industry positioning
• Conduct market research and competitor analysis, in collaboration with the Marketing Analyst, to identify market trends and insights that inform marketing strategies, optimise channel selection, and enhance the effectiveness of integrated campaigns and dealer marketing programmes.
• Collaborate with cross functional teams to ensure alignment of marketing initiatives
• Develop and implement brand-building initiatives that effectively communicate the customer value proposition and unique product selling points (USPs) to targeted audience segments through compelling content and innovative marketing campaigns.
• Position the Light Commercial Vehicle range inline with the commercial requirements through the identification of various channels and mediums such as Digital, PR, Media, Sponsorship, Experiential Marketing, Influencer Marketing, Strategic s etc. to enhance brand visibility
• Consistently develop and implement innovative and impactful marketing campaigns across various channels (both traditional and digital) with agency partners
• Monitor and analyse campaign and project performance and analyse consumer sentiments and brand
• Effectively manage a team of external agency partners, providing brand and product objective guidance and support to drive the creative development of campaigns
• Ensure consistent engagement with the Dealer network through various communications tactics to ensure clear communication of all market messages.
• Develop detailed project schedules, campaign plans with reporting format, budget estimates, resources reviews and status reports to drive operational efficiency on a day-today basis in adherence with set deadlines to meet set performance goals and metrics

MINIMUM REQUIREMENTS

• Matric
• Diploma or bachelor’s degree in marketing, Brand Management, Business or a related field
• Minimum 5 years of commercial marketing management experience, preferably in the automotive industry or similar/related sector.
• Strong knowledge of product positioning, consumer trend analysis, campaign planning, development
• Financial acumen and understanding of cost optimization through ROI metric measurements.

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