Digital Marketing and Content Strategist

About the Role

Our client is looking for an innovative and experienced Digital Marketing and Content Strategist to join their dynamic marketing department based in Tembisa, Gauteng . This role is crucial in driving our client's online presence and engagement through compelling content and data-driven marketing campaigns. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy that enhances brand visibility, attracts target audiences, and generates leads. This position requires a blend of creativity, analytical skills, and a deep understanding of current digital marketing trends and platforms. You will work closely with the marketing team to ensure all digital efforts are cohesive and aligned with overall business objectives. This role offers a hybrid work arrangement, providing a balance between in-office collaboration and remote flexibility.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing strategies across various channels including social media, email, SEO/SEM, and display advertising.
• Create and curate engaging, high-quality content (blog posts, articles, social media updates, videos, infographics) tailored to different target audiences.
• Oversee the content calendar, ensuring consistent and timely delivery of content across all digital platforms.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable reports and recommendations for optimization.
• Manage and grow the company's social media presence, fostering community engagement and brand loyalty.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with design and development teams to improve user experience and drive conversions on the website.
• Manage digital advertising budgets and ensure maximum ROI.
• Stay up-to-date with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, content creation, and strategy development.
• Proven experience managing successful SEO/SEM campaigns and social media marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, and social media management platforms.
• Excellent content writing, editing, and storytelling skills, with a portfolio showcasing diverse content types.
• Strong analytical skills with the ability to interpret data and translate it into strategic insights.
• Experience with A/B testing and conversion rate optimization.
• Understanding of website design principles and user experience (UX).
• Ability to work effectively in a hybrid environment, collaborating with team members both in-office and remotely.
• Strong project management skills and ability to meet deadlines.

Benefits

• competitive salary package, comprehensive medical aid, and retirement fund contributions.
• This hybrid role provides a dynamic work environment with opportunities for professional growth and development.
• You will be part of a creative and collaborative team, working on exciting projects that directly impact the company's success.
• We also offer subsidized meals when working in the office, access to continuous learning platforms, and regular team-building activities.
• Employees benefit from flexible working hours within the hybrid model and opportunities to attend industry conferences.

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