E-Commerce Social Media Analyst

About the Role

Our client, a leading online retailer, is seeking a sharp and analytical E-commerce Social Media Analyst to join their team in Klerksdorp, North West . This hybrid role will focus on measuring, analyzing, and reporting on the performance of social media campaigns, providing crucial insights to optimize strategies and drive e-commerce growth. The ideal candidate possesses strong quantitative skills, a keen eye for detail, and a deep understanding of social media metrics and analytics tools. You will play a vital role in translating complex data into actionable recommendations for the marketing and e-commerce teams. This position offers a blend of remote work flexibility and in-office collaboration, fostering both independent analysis and team synergy. You will be instrumental in understanding customer engagement and campaign effectiveness across various social platforms.

Key Responsibilities

• Collect, analyze, and interpret data from social media platforms and analytics tools to assess campaign performance.
• Develop dashboards and reports to track key performance indicators (KPIs) such as engagement, reach, conversions, and ROI.
• Identify trends, patterns, and insights in social media data to inform strategic decision-making.
• Provide actionable recommendations for optimizing social media content, targeting, and budget allocation.
• Monitor competitor social media activities and benchmark performance.
• Collaborate with social media managers and marketing teams to understand campaign goals and provide data support.
• Conduct A/B testing analysis for social media campaigns and content.
• Stay current with advancements in social media analytics tools and methodologies.
• Present findings and insights to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related analytical field.
• Proven experience (3+ years) as a Social Media Analyst, Marketing Analyst, or similar role, with a focus on social media data.
• Proficiency in social media analytics platforms (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics).
• Strong experience with web analytics tools like Google Analytics.
• Advanced Excel skills for data manipulation and analysis.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work effectively in a hybrid work environment.
• Understanding of e-commerce principles and social media marketing strategies.

Benefits

• Our client offers a competitive salary and benefits package.
• Enjoy the flexibility of a hybrid work model, with opportunities for remote work and in-office collaboration in our Klerksdorp location.
• Professional development and training opportunities will be provided.
• Become a key contributor to data-driven decision-making in a thriving e-commerce environment.
• We foster a collaborative and innovative work culture.

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