Digital Advertising Manager

About the Role

Our client, a fast-growing financial services firm, is seeking an experienced and strategic Digital Advertising Manager to lead their paid media efforts from their offices in Polokwane . This critical role involves developing, executing, and optimizing comprehensive digital advertising campaigns across multiple platforms to drive customer acquisition, increase brand awareness, and achieve key business objectives. You will be responsible for managing significant advertising budgets, analyzing campaign performance, and leveraging data to inform strategy and maximize ROI. The ideal candidate possesses a deep understanding of the digital advertising ecosystem, strong analytical capabilities, and a proven ability to deliver measurable results. This is a prime opportunity to make a significant impact within a reputable organization in the Limpopo province.

Key Responsibilities

• Develop and implement a robust digital advertising strategy aligned with business goals and target audience.
• Manage and optimize paid campaigns across various channels, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), programmatic display, and video advertising.
• Oversee budget allocation and ensure efficient spend to maximize return on investment (ROI) and return on ad spend (ROAS).
• Conduct in-depth performance analysis, tracking key metrics, and generating regular reports with actionable insights.
• Perform continuous A/B testing on ad creatives, targeting parameters, and landing pages to optimize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay current with the latest digital advertising trends, platform updates, and industry best practices.
• Manage relationships with advertising vendors and technology partners as needed.
• Ensure all advertising efforts comply with relevant regulations and industry standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 5 years of progressive experience in digital advertising management, with a strong focus on paid media.
• Proven expertise in managing large-scale paid media campaigns across Google Ads, social media, and programmatic platforms.
• In-depth understanding of campaign setup, optimization techniques, and performance analytics.
• Proficiency in using ad management platforms, analytics tools (e.g., Google Analytics), and data visualization tools.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience in the financial services industry is highly desirable.
• Ability to work effectively in a fast-paced, results-oriented environment.
• Must be comfortable with a hybrid work schedule, splitting time between remote and office in Polokwane.

Benefits

• Our client offers a highly competitive salary package, commensurate with your experience and the strategic impact of this role.
• Beyond remuneration, employees benefit from comprehensive medical coverage, robust retirement savings plans, and exceptional opportunities for professional growth, including attendance at industry conferences and specialized training programs.
• This role adopts a hybrid working model, providing flexibility while encouraging team collaboration within our modern Polokwane office.
• You will be an integral part of a dynamic and forward-thinking financial services company in the Limpopo region, contributing significantly to its market growth and brand presence.
• Join a culture that values innovation, data-driven decision-making, and employee development.

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