Search Engine Optimization Specialist

The Organisation

MultiChoice Group (MCG), a subsidiary of Groupe CANAL+, is a leading provider of entertainment and related consumer services. The company has an expanding ecosystem, underpinned by scalable technologies, and track record now spans almost 40 years. MCG provides video entertainment products and services through its linear and streaming platforms to millions of households across 50 countries on the African continent. Continues to grow by producing and acquiring the best local, sport and international content, offering tiered subscription packages and aggregated streaming services to its customer base. MCG’s superior technology capabilities enable it to continue innovating around distribution, digital, payment solutions and content security to offer the best customer experience across the continent. Reaching up to 100million individuals daily, the MultiChoice Group is using its scale and distribution to expand its platform to include sports betting and interactive entertainment, fin-tech services, household services (focused on internet connectivity with emergency response services) and ed-tech. Irdeto which is MCG’s technology business, provides platform cybersecurity services which protect over 6 billion devices and applications globally for some of the world’s best media and technology brands, as well as clients in the connected industries.

Purpose of the Position:

• The SEO Specialist is responsible for implementing and continuously optimising Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) initiatives to enhance online visibility, increase qualified organic traffic, and support customer acquisition across digital channels.
• The role focuses on improving website performance through content optimisation, technical SEO, site architecture enhancements, and data-driven search techniques, ensuring the organisation remains competitive across traditional search engines and emerging AI-powered search platforms.
• Working collaboratively with Product, Content, UX, Development, Analytics, and Marketing teams, the SEO Specialist identifies and supports opportunities to improve search rankings, user engagement, organic conversions, and digital discoverability, while promoting SEO best practices across digital initiatives to support business growth and customer experience objectives.

Key Performance Objectives

Tasks

SEO Strategy & Organic Growth

• Contribute to the implementation and optimisation of the SEO roadmap aligned to business objectives.
• Conduct keyword research and search intent analysis.
• Identify opportunities to improve search rankings, organic traffic, and conversions.
• Develop SEO recommendations and optimisation plans for new products, campaigns, and digital initiatives.
• Monitor search engine algorithm updates and industry trends.

Technical SEO Optimisation

• Conduct regular technical SEO audits and implement recommendations.
• Optimise site architecture, crawlability, indexing, internal linking, and XML sitemaps.
• Resolve technical issues including crawl errors, broken links, redirects, duplicate content, and canonicalisation.
• Improve Core Web Vitals, page speed, mobile usability, and structured data implementation.
• Collaborate with development teams to prioritise and execute technical enhancements.

Content & AI Search Optimisation

• Partner with content teams to optimise existing and new content.
• Develop SEO content briefs and on-page optimisation recommendations.
• Optimise metadata, headings, URLs, images, and internal linking.
• Implement structured data and semantic markup to enhance AI search visibility.
• Optimise content for AI Overviews, featured snippets, conversational search, and Generative Engine Optimisation (GEO).

Search Performance & Analytics

• Monitor organic traffic, keyword rankings, and search performance.
• Analyse search trends, competitor activity, and market opportunities.
• Develop dashboards and SEO performance reports.
• Measure the impact of SEO initiatives on traffic, engagement, and conversions.
• Provide data-driven recommendations to improve performance

Stakeholder Collaboration, Governance & Best Practice

• Collaborate with Product, Marketing, UX, Analytics, and Development teams.
• Ensure SEO requirements are integrated into digital projects and releases.
• Maintain SEO standards, guidelines and best practices and support their adoption across digital initiatives. Conduct regular website health checks and compliance reviews.
• Educate stakeholders on SEO principles, AI search trends, and optimisation opportunities.

Qualifications

• Diploma in Marketing, Digital Marketing, Business, Communications, Information Technology, Computer Science, or a related field.
• Degree would be advantageous

Experience

• 3–5 years of experience in SEO, Digital Marketing, or Organic Growth or a related digital discipline.
• Experience managing SEO initiatives for large-scale websites, e-commerce platforms or digital products.
• Experience conducting keyword research, technical SEO analysis, and content optimisation to improve search visibility and organic traffic performance.
• Experience using SEO, web analytics, and search performance tools to monitor, analyse, and improve website performance.
• Experience working collaboratively with Product, Content, UX, Analytics, Development, and Marketing teams within an Agile environment.
• Experience supporting technical website enhancements related to crawlability, indexing, site performance, and search optimisation. Exposure to AI-driven search trends, Generative Engine Optimisation (GEO), or emerging search technologies will be advantageous.

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