Digital Marketing Strategist (Pretoria)

About the Role Our client, a leading national retailer with a significant online presence, is seeking a talented and strategic Digital Marketing Strategist to join their team. This role, based remotely but with an understanding of the business landscape in Pretoria, Gauteng, will be responsible for developing and executing integrated digital marketing strategies that align with the company’s overall business objectives. You will leverage your expertise across various digital channels, including e-commerce platforms, social media, search engines, and email marketing, to drive brand awareness, customer acquisition, and sales. The ideal candidate is a forward-thinking individual with a deep understanding of the digital ecosystem and a passion for creating impactful marketing campaigns. This is a fully remote position offering the flexibility to work from anywhere within South Africa, while still contributing to key strategic initiatives for our client. Key Responsibilities Develop and implement comprehensive digital marketing strategies to support e-commerce growth and brand objectives. Oversee and guide efforts in SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Analyze market trends, competitor activities, and customer behavior to identify new opportunities and threats. Define key performance indicators (KPIs) for digital marketing campaigns and track performance against these metrics. Manage relationships with external agencies and vendors to ensure high-quality execution of digital marketing initiatives. Collaborate with internal teams, including web development, product management, and sales, to ensure cohesive digital experiences. Develop creative briefs and guide the development of engaging digital content and advertising materials. Optimize website user experience and conversion funnels in collaboration with the UX/UI team. Prepare regular reports on digital marketing performance, providing insights and strategic recommendations to senior leadership. Requirements Bachelor’s degree in Marketing, Digital Media, Business, or a related field. Minimum of 5 years of experience in digital marketing strategy development and execution. Proven track record of success in managing integrated digital marketing campaigns, including experience with e-commerce and social media. Strong understanding of SEO, SEM, content marketing, email marketing, and social media best practices. Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media analytics tools). Excellent analytical and strategic thinking skills. Exceptional communication and presentation abilities, with the capacity to influence stakeholders. Ability to manage multiple projects and deadlines effectively in a remote work environment. Experience with marketing automation platforms is a plus. Benefits Fully remote work arrangement, offering unparalleled flexibility. Competitive salary commensurate with experience. Performance bonuses and potential for annual salary increases. Comprehensive medical aid and retirement plan options. Opportunities for professional development, certifications, and attending industry conferences. A supportive and collaborative remote team culture. Access to leading digital marketing tools and technologies. #J-18808-Ljbffr