Junior Copywriter (Cape Town)

Description

Minimum relevant experience and skills/attributes required:

• A sharp eye for detail, a cool head under pressure and real curiosity about the latest digital marketing trends, techniques and technologies
• Working closely with the art director to turn the client’s brief into ideas that are bold, clever and built to perform
• Writing scripts and concepts, and bringing them to life with visual references so clients can see and feel the idea
• Getting under the skin of the target audience and the business behind each brief, so your copy speaks to real South African shoppers
• Prepping with the Creative Director and account managers before ideas go to clients
• Supporting client presentations and building your confidence in the room (strong presentation skills will take you far)
• Getting out on location to see how great work is made
• Joining meetings at production houses and with directors
• Working with voice over artists and assisting with the recording of your radio ads
• Spending time in editing suites to see your work through to the finished product
• Learning from senior creatives, with regular guidance and feedback to sharpen your craft

Requirements

• Foundations in TTL copywriting, with a feel for both ATL and digital writing
• A growing ability to take a brief from first idea through to final artwork
• A portfolio that shows off your writing, your digital thinking and your spark
• Strong conceptual potential and the curiosity to push every idea further
• Confident presentation skills, or the drive to build them
• Great interpersonal skills
• Committed collaborative team player
• Excellent communication skills (both verbal and written)
• Proficient in: Microsoft Suite, Word, Excel, PowerPoint
• FIGMA advantageous, but not essential
• An ear for music and an interest in finding the right voice over artist

Experience:

• 0–2 years’ experience as a copywriter in an advertising agency (standout graduates and interns with strong portfolios are encouraged to apply)
• Exposure to ATL copywriting
• Exposure to social media writing and platform specifications/best practice
• A taste for high-volume environments with fast turnarounds (preferred)

Qualification:

• A completed Tertiary qualification in Copywriting/Writing/Brand Building