Marketing Manager

Key Responsibilities

1. Growth & Performance Marketing

Develop and execute performance-driven campaigns that generate qualified leads across digital and traditional channels.

Design, monitor, and optimise conversion funnels (awareness ? lead ? client ? repeat) across all brands.

Track, analyse, and report on key performance metrics to guide marketing spend.

Manage Google Ads, Meta Ads, and other paid platforms to ensure efficient and effective campaign delivery.

Work closely with the sales team to align marketing activities with revenue targets and measure lead-to-sale conversions.

2. Product Marketing

Deeply understand the Group's diverse products to create compelling value propositions and messaging.

Develop and maintain a structured product marketing calendar aligned with divisional business priorities.

Create and oversee the production of all marketing collateral (presentations, brochures, videos, social content, etc.).

Ensure that all marketing materials remain accurate, compliant, and aligned with brand positioning.

Regularly review campaign effectiveness and adapt strategies based on data-driven insights.

Manage and grow the Group's digital ecosystem (websites, social media, SEO, email, paid media).

Oversee SEO and SEM strategies to improve organic reach, visibility, and lead quality.

Lead the content strategy for digital channels, including social media and email marketing.

Continuously improve website functionality and user experience to support lead generation.

Implement marketing automation and CRM integration to streamline campaign tracking and reporting.

3. Brand & Communications

Uphold and evolve the corporate identity and brand positioning across all Group entities.

Ensure consistent tone, style, and messaging across all communications.

Manage internal communications in support of organisational culture and key initiatives.

Handle PR and media relationships to enhance the Group's visibility and reputation.

4. Events & CSR

Identify and manage attendance at relevant industry events, conferences, and sponsorships.

Plan and execute internal and external marketing events with measurable business outcomes.

Identify CSR partnerships that align with Group values and manage communication around these initiatives.

Develop and manage annual marketing budgets across all divisions.

Track spend versus performance to ensure optimal resource allocation.

Prepare regular performance reports and insights for leadership.

Manage relationships with external agencies and contractors, ensuring quality, consistency, and accountability.

Proven experience in growth and performance marketing with measurable business results.

Strong analytical and reporting skills, with the ability to translate data into actionable strategies.

Proficiency in Google Ads, Meta Ads, Google Analytics, SEO tools, and CRM systems.

Excellent content creation and creative direction capabilities.

Strong project management and stakeholder engagement skills.

Ability to work independently within a fast-moving, multi-brand environment.

Qualifications & Experience

Minimum 5 years of experience in marketing, ideally within a multi-brand or group environment.

Demonstrated success in both digital and traditional marketing.

Experience with marketing automation and CRM integration advantageous.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and SalesConsumer Services

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