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Head of Marketing
Bulldog Adjusters, Inc.WorkFromHome, Limpopo, South Africa2 days ago
Job descriptionOwn and evolve the YVA brand presence across digital and offline channels. Explore and implement growth strategies, including SEO and PR. Identify new opportunities to expand market share and awareness. Create or work with outside designers for high‑impact materials for the sales team : one‑pagers, pitch decks, case studies, testimonial content, and video explainers. Collaborate with sales to ensure messaging and tools align with closing goals. Coordinate co‑marketing efforts with industry partners and vendors. Oversee email marketing and drip campaigns. Help gather testimonials, organize educational events / webinars, and push brand trust. Proven experience running lead generation campaigns , ideally with Facebook Ads / Meta Ads Manager. Strong eye for design and content—you know how to communicate value visually and clearly. Comfortable with tools like Canva , Mailchimp , landing page builders, etc. Experience creating marketing collateral that supports sales teams. Bias for action : You’re not waiting for a team—you’re the kind of marketer who builds the engine, drives the car, and tunes it as you go. Strategic thinker with a scrappy, roll‑up‑your‑sleeves approach to growth. Bonus : experience in the roofing, contracting, or property insurance space. You’ll be the first marketing hire and help shape how YVA goes to market. We have product–market fit, industry demand, and growth momentum—you get to amplify it . You’ll have the freedom to test and own strategy while supported by a driven leadership team. This isn’t about maintaining—it’s about building and scaling something big .
Head of Marketing – Your Virtual Adjuster (YVA)
Location : Remote - US Hours
Type : Full-Time
Reports To : Executive Leadership
Compensation : Competitive + performance incentives
Your Virtual Adjuster (YVA) is a technology‑powered claims platform designed to make property insurance claims faster, easier, and more profitable for roofing contractors. We help contractors win more jobs, keep control of their sales pipeline, and streamline communication with policyholders— all through a proven claims support system.
We’re growing fast and looking for a Head of Marketing to help put us on the map.
The Role
We’re looking for a strategic, hands‑on marketer who’s ready to roll up their sleeves and own all things growth. This is a ground‑floor opportunity for someone who can both build and execute, leading paid ads, supporting sales with killer marketing material, and finding new and unconventional ways to get us in front of the right contractors across the U.S.
You’ll work directly with our executive team, use internal tools and outsourced help as needed, and have the freedom to test, iterate, and scale what works.
What You’ll Be Responsible For
Lead Generation & Campaigns
- Run, optimize, and scale Facebook / Meta ad campaigns to drive high‑quality contractor leads.
- Build out landing pages, lead magnets, and funnels that convert.
- Track results and improve based on performance data.
- Set up and manage marketing analytics tools—including GA4, GTM, and custom conversion events across ad platforms and landing pages.
- Own marketing attribution reporting from first click to closed deal to guide media spend and strategy.
- Ensure tracking pixels, UTMs, and conversions are firing accurately across the funnel.
Brand & Market Visibility
Sales Support & Collateral
Strategic Marketing Initiatives
What You Bring
Why This Role Rocks
Ready to Take the Lead?
Apply now or reach out directly if you're someone who gets excited by high‑growth environments, creative freedom, and helping an already‑successful company scale to new heights.
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Head Of Marketing • WorkFromHome, Limpopo, South Africa
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