Google Marketing Platform Technical Specialist

Description

Hello Future Google Marketing Platform Technical Specialist

Welcome to FNB Personal Segment Advisory and Suites, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team in FNB Personal Segment Advisory Suite, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

As a Marketing Platform Technical Specialist, you will work across multiple clients, assisting in the implementation, configuration, customization, and maintenance of Google Tag Manager (GTM), and, where applicable, Firebase or related mobile measurement platforms, based on the provided tag management strategy. You will also collaborate closely with the Business Analysis and Solution Manager to create deep links for use in paid media campaigns and troubleshoot technical issues that impact the measurement and optimization of paid media campaigns across web and app channels. Additionally, you will contribute to bespoke technical solutions related to digital advertising.

You will work closely with various members of the Internal Agency tech team to ensure that the Google Marketing Platforms are correctly configured and implemented. You will also engage in cross‑functional collaboration with multiple development teams to implement technical solutions or troubleshoot technical issues.

Vision, energy, passion, and a desire to learn are essential, along with the ability to work effectively across a broad spectrum of people.

Responsibilities

Implement and maintain Google Tag Manager

• Manage and maintain GTM containers and their underlying tags, triggers, templates, variables and folders to capture website interactions, user behavior, and marketing campaign performance.
• Collaborate with tech, marketing, analytics, and development teams to define tagging requirements and ensure seamless integration.
• Conduct thorough testing to ensure accurate data capture and troubleshoot any tag‑related / measurement issues.
• Stay up-to-date on the latest GTM features and best practices, and implement them to enhance our tracking capabilities.
• Document tagging procedures and provide ongoing support to internal stakeholders.
• Develop and manage data layers to facilitate robust tracking and personalized user experiences.
• Conduct regular audits of GTM implementations to ensure data integrity and optimal performance.
• Provide technical guidance and support to internal teams and clients on GTM best practices.
• Utilise Google Analytics (GA) and other analytics tools to gather, analyse, and interpret data.
• Translate data into actionable insights for clients, providing regular reports and presentations.
• Identify areas for improvement and make data‑driven recommendations.
• Work closely with account managers and other team members to ensure successful campaign execution.
• Stay up to date on the latest trends and best practices in data, tech & AI.

Firebase Implementation and Optimisation (or related mobile measurement platform – MMP)

Deep Linking

Technical Consulting and Support

Stakeholder and Industry Partner Relationships

Qualifications

Qualification Requirements

Minimum Years of Experience Required

Candidate Attributes That Make a Good Fit

Benefits and Opportunities

Apply now if you are interested in taking the next step. We look forward to engaging with you!

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All applications will be considered until 29 / 09 / 25 . The Bank supports the recruitment and advancement of individuals with disabilities. Applicants may voluntarily disclose disability information, which will be kept confidential unless required by law to be disclosed.

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