Digital Marketing Manager (with Strategic Ownership)

Digital Marketing Manager (with Strategic Ownership)

This is a remote position.

Our client is a fast-growing, award-winning technology business providing innovative solutions to the education sector. With an excellent reputation for quality, customer service, and social impact, they are now expanding into new markets. To support this next phase of growth, they are seeking an experienced Digital Marketing Manager to lead and deliver their marketing strategy.

Requirements

The Role

This position is ideal for a marketing professional who enjoys combining strategic thinking with hands-on execution. The Digital Marketing Manager will report to senior leadership, take ownership of marketing strategy, and run campaigns across multiple digital channels.

Working alongside a social media and PR consultant, and collaborating with sales and product teams, the successful candidate will play a central role in driving awareness, engagement, and lead generation. The role offers flexibility, making it suitable for both full-time and part-time applicants.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan and execute marketing campaigns across SEO, PPC, and email.
• Optimise website performance through content strategy and keyword research.
• Create and manage engaging email marketing campaigns to nurture and convert leads.
• Analyse campaign performance data and provide recommendations to improve ROI.
• Conduct market research and competitor analysis to guide decision-making.
• Support bids and tenders with compelling marketing content.
• Collaborate with sales, product, and design teams to align marketing with business goals.
• Optionally, design and produce marketing collateral such as graphics, brochures, and sales materials.

Essential Skills & Experience

Desirable :

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