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Lifecycle Marketing Manager - Klaviyo / CRM

Lifecycle Marketing Manager - Klaviyo / CRM

ThriveliaWorkFromHome, KwaZulu-Natal, South Africa
1 day ago
Job description

Overview

We are hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit.

Role basics

  • Type : Full-time (employee or long-term contractor)
  • Compensation : $60,000 / year - $65,000 / year
  • Timezone : 4+ hours EU / UK overlap (Mon–Fri)
  • Core Stack : Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Active Campaign, Recharge, CAPI, Zipify, Figma

Must-have experience (non-negotiable)

  • Klaviyo for DTC (3–5 yrs) with $1M+ attributed email revenue in the last 12 months or 3 brands ≥ $100k / quarter each.
  • Pod leadership : led 1–3 ICs (builder / design), ran weekly planning, wrote briefs, and QA’d builds.
  • Architecture depth : 50+ flows shipped (welcome, post-purchase, replenishment, win-back, MPL / branching logic, event-triggered).
  • Deliverability : Reputation warm-up, inbox placement improvement.
  • Experimentation : planned / reported A / B tests across segmentation, offers, cadence, creative with clear hypotheses.

    • Note : Applications that don’t meet all five will not be reviewed.

    Why Thrivelia

  • Purpose-driven : We help people build a life rich in memories—clients, customers, and our own team.
  • High-leverage work : Steer growth for fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more).
  • Standards + support : Clear direction, direct feedback, and teammates who care about the work—and each other.
  • Real industry weight : Klaviyo Platinum Partner with deep ecosystem ties and early access to tools / tactics.

    • We’re not just a retention agency, we’re a strategic growth partner. We move with urgency, own outcomes, and prove that world-class results and a positive, collaborative culture can coexist.

    Let’s be direct

  • Average partnership 18+ months because results are hard to walk away from.
  • Waitlist for new clients due to reputation and outcomes.
  • We don’t just “do email”—we help shape the future of retention.

    • Who You Are

  • Owner mindset : You chase outcomes, not tasks; decisive, data-led, biased to action.
  • Player–coach : You lead with empathy, raise the bar, manage briefs / timelines / QA, and jump in when needed.
  • Revenue-obsessed : You live in LTV, cohorts, placed-order rate—not vanity metrics.
  • Systems builder : You turn chaos into predictable profit with clear processes and checklists.
  • Exceptionally clear communicator : You build trust with clients and keep a pod moving fast.

    • What You’ll Do

    You’ll be accountable for

  • Hitting brand-appropriate channel mix (email 20–35% of revenue on average; higher for email-led brands) while keeping unsub at 0.3% and spam at 0.1%.
  • A monthly plan of 15–30 campaigns and 4–8 flow launches / major iterations, each with a defined test hypothesis.
  • Clear, client-ready reporting (Klaviyo / Shopify / Triple Whale) and a rolling 90-day test roadmap.
  • Lead strategy for 5–6 DTC brands; turn business goals into retention roadmaps.
  • Run comms, performance reviews, planning sessions; convert strategy into airtight briefs for builders / designers.

    • Lifecycle Design & Execution

  • Architect, build, and optimize email & SMS flows and campaigns in Klaviyo.
  • Own the campaign calendar—on-brand, on-strategy, on-time.
  • Collaborate with copy / design to ship creative that converts (and meets QA standards).
  • (Experience with push, subscriptions, and loyalty is a plus—not required.)

    • Data-Driven Optimization

  • Go past opens : analyze cohorts / attribution in Shopify, Lifetimely, Triple Whale, or Hiro.
  • Turn data into crisp narratives and next steps clients can act on.

    • What your week looks like

  • Monday : Send client updates on last week’s results and align priorities; finalize this week’s strategy.
  • Tue & Wed (Deep Work) : Architect / iterate flows, segment lists, prep hypotheses / briefs, and unblock builds.
  • Thursday : Reflect on progress; check deadlines, QA in-flight work, and tidy reporting.
  • Friday : Wrap the week, finish any final deep work, and plan next week’s actions (tests, briefs, deliverables).

    • What You Bring

  • Compliance fluent : GDPR / CCPA / CAN-SPAM, consent capture, 10DLC (US SMS), opt-in UX, suppression & list hygiene.
  • Technical : Klaviyo Liquid / Handlebars, event variables, dynamic blocks, profile properties, UTM conventions; comfort with basic JSON / webhooks / API triggers.
  • QA standards : device / email-client checks, link & pixel tracking, dark-mode & accessibility (ALT text), pre-send checklist ownership.
  • Klaviyo DTC specialist with portfolio-level revenue ownership (see hard filter).
  • Deliverability fluent (DNS, domain warm-up, reputation recovery).
  • Analytical operator who turns cohort / attribution data into testable plans.
  • 3+ years hands-on in Klaviyo with proven revenue impact for DTC brands.
  • Strategic mindset, excellent communication / collaboration / time management.
  • Fluency in the DTC stack : Klaviyo, Shopify, Asana, Slack, Attentive, Recharge; analytics (Lifetimely, Triple Whale, Hiro).

    • Please don’t apply if you’ve never owned Klaviyo revenue, are copy / design-only, plan to subcontract / agency-outsource this role, or can’t maintain 4+ hours EU / UK overlap.

    What We Offer

  • Competitive compensation + performance bonuses
  • 100% remote & flexible work
  • Time off : 20 PTO, 7 sick, birthday off, national public holidays
  • Annual team retreats
  • A place where High Standards + Unconditional Support help you truly thrive

    • How To Apply

    Apply via this form :

    Only complete submissions via the form are reviewed. Please don’t reach out via other channels.

    Klaviyo, DTC ecommerce, email strategy, lifecycle, segmentation, deliverability, A / B testing, flow architecture, SMS, CRM.

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Advertising Services

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    Marketing Manager • WorkFromHome, KwaZulu-Natal, South Africa

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