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Digital Channel Manager (Western Cape)

Digital Channel Manager (Western Cape)

PEPZA
30+ days ago
Job description

Job title : Digital Channel Manager (Western Cape)

Job Location : Western Cape,

Deadline : November 29, 2025

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Purpose of the job

  • Manage the maintenance of all PEP web channels (Websites, Intranet, and WhatsApp). Effectively handle product and content update demands from departments, while implementing our SEO strategy to increase organic traffic.

    • Key Responsibilities

    Management of web content

  • Product merchandising, maintenance and enrichment
  • Site content management

    • SEO

  • Develop and implement SEO strategies to grow organic traffic across websites

    • Optimisation of web channels.  This will include :

  • Conducting extensive research to identify customer needs to drive new opportunities and create disruptive digital experiences
  • Web analytics, tracking & reporting
  • Web Product and Project Management
  • Front-end Product management (from ideation to implementation and execution)
  • Manage backlog, releases and frontend web channel budget

    • Ecommerce & Online performance :

  • Ecommerce & web objective performance optimisation
  • Manage business requirements driven by web channels, ie : goals, metrics, etc.

    • Relationship management

  • Collaborate with the broader teams to develop and introduce new site features.
  • Manage partners such as Web Designers, Developers and external partners or agencies to ensure all roadmap requirements are met & delivered

    • Requirements

    Required Knowledge, Skills and Competencies

  • Tertiary Qualification - SEO, Digital or Web related degree / diploma
  • 3-5 years experience working as a Web or SEO Manager or similar position
  • Strong, demonstrated and proven SEO experience
  • Retail experience will be an advantage
  • Online content and large listings of product merchandising experience
  • PIM(Product Information Management) experience
  • Experience in online content optimisation for SEO
  • Google Analytics & Google Tag Manager experience will be an advantage
  • Knowledge and experience in Agile methodologies (scrum) and work practice
  • Knowledge of HTML, CSS & Javascript
  • Google Analytics & Google Tag Manager
  • CMS (Content Management System) experience e.g.  in Shopify, Wordpress or Magento
  • Understanding of Conversion rate optimisation
  • Knowledge and interpretation of Website performance evaluation and optimisation
  • Understanding of Cyber / Web security
  • Research capability
  • Competencies required : Result-oriented; Devotion to Quality; Performing under Pressure; Initiative; Vitality; Client Focus; Analysing and forming opinions; and Creativity
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    Manager Western Cape • ZA

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