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Starke Ayres : Sales Representative (Commercial)

Starke Ayres : Sales Representative (Commercial)

Plennegy (Pty) Ltd.Mbombela, Mpumalanga, South Africa
30+ days ago
Job description

Overview

Starke Ayres is the foremost African specialist and global supplier of premium vegetable, flower and lawn seed varieties – both for commercial and home garden planting. The following position has become available for a Sales Representative, based in Nelspruit area. The purpose of this role is to maximize the returns from the sales of Starke Ayres’ approved range of products in his / her area within the framework of Company policy as determined from time to time.

Responsibilities

  • Selling

Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned geographical area to generate new business for the organization’s products / services.

  • Identifies priority products for his / her area, phased annually, seasonally and monthly.
  • Identifies priority customers in line with the priority products in his / her area.
  • Is responsible for formulating a customer Sales plan. Impliments and monitors such a strategy on a weekly and monthly basis.
  • Canvasses existing and potential customers regularly in accordance with pre-determined sales routes, calling cycles and appointments.
  • Inform and update existing and potential customers regularly with regard to product information, price lists, specials etc.
  • Promotes priority products based on customer needs and product benefits.
  • Follows up on customers without orders in order to keep abreast of product applications, technical services, market conditions, competitive activities.
  • Is responsible for formulating and implement a VIP customer sales planning and strategy for each season.
  • Continuously improve his / her calling cycle in order to improve efficiency and service delivery to customers in a economically viable way to the Company
  • Displays a good knowledge base and understanding of products of the company as well as opposition products
  • Follows up on customer sales history and success rates in order to secure repeat orders.
  • Customer Service
  • Contacts customers regularly, pre-empting and addressing any potential problems swiftly and efficiently.

  • Expedites the resolution of customer problems and complaints
  • Provides necessary advice and information which will ensure that the products are utilized to their maximum potential.
  • Ensures thorough preparation is done prior to customer visits which includes information pertaining to sales history and forward planning of the customer.
  • General networking in the industry and region to identify potential sales opportunities and follows through to expediting.
  • Product Development
  • Identifies product development needs in his / her sales area.

  • Participates actively in the planning, conducting and evaluation of semi-commercial and / or commercial trials and demonstrations, and presentation of field days.
  • Continuous reporting and feedback on status and results of trials of the above trials to RSM's, relevant PM's and customers.
  • Converts successful trial results into new business opportunities and orders.
  • Continuous update PM`s with our product shortcomings and phase 2 trial needs to increase market share in future, and report on this on a monthly basis.
  • Distributes promotion and advertising material such as product profiles, brochures, leaflets, bulletins, posters, display boards and product samples.
  • Plan and oversee the planting and evaluation of screening and phase 2 trials at strategic regions and customers (as identified in conjunction with the sales teams) and present the final results and recommendations at Range planning meetings.
  • Conducts co-operative cultivar demonstrations and evaluates new potential cultivars.
  • Motivate and introduce semi-commercial trials to sales teams with the necessary supporting documents and trial results
  • Maintain adequate records of all screening and Phase 2 trials and submit detailed reports of trial results and observations to the participating customer and relevant sales staff.
  • Ensure adequate follow-up is done with customers on trial results and make recommendations regarding optimum cultivar selections.
  • Administration
  • Completes orders clearly and legibly, and with all details as prescribed.

  • Submits orders to National Customer Service Department promptly.
  • Completes the relevant seed complaint documentation accurately and promptly.
  • Regularly submits weekly reports, expense claims and any other reports as may be required from time to time.
  • Assists with the collection of outstanding debts.
  • Updates the Customer information on Sage for his / her area on an ongoing basis.
  • Regularly updates the unit budget on Sage in accordance with sales requirements for his / her area.
  • Submits monthly forecast reports timeously
  • Submits detailed and up-to-date monthly reports timeously.
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    Sales Representative • Mbombela, Mpumalanga, South Africa

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