Marketing and CRM Manager

Marketing and CRM Manager

The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives. Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and internally by ensuring a seamless digital customer experience.

Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to support new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

Duties & Responsibilities

• Drive and oversee marketing and customer retention management on a national basis.
• Develop and implement marketing strategies, channels (including digital), and branding to support the TFSSA medium-term business plan and growth strategies.
• Develop, implement, and drive marketing and CRM initiatives to enhance the Brands, service offering, and market share across all product lines.
• Responsible for the Brands Corporate Identity internally and externally.
• Drive the Company's digital growth and ensure an enhanced presence, maintaining best-in-class standards.
• Create and build fit-for-purpose marketing and CRM solutions to increase sales for the Organization.
• Manage and report on cost usage that reflects delivery of planned work within agreed parameters.
• Track and report on tangible benefits of Marketing and CRM initiatives.
• Ensure customer excellence through interaction with internal and external customers throughout all business activities.
• Align marketing and CRM activities with stakeholders at Toyota South Africa and marketing agencies.
• Ensure continuous process improvement to enable effective operational processes.
• Implement innovative ideas to enhance sales and increase profit.
• Oversee customer retention management on a national basis.
• Facilitate the implementation of customer retention management initiatives and projects.
• Generate and implement tactics to increase back-to-back customer retention rates in line with global figures.
• Analyze information and reports to identify trends, discrepancies, and inconsistencies for decision-making purposes.
• Deploy integrated risk management, governance, and compliance frameworks throughout the area of responsibility.
• Demonstrate leadership behavior through personal involvement, commitment, and dedication in support of organizational values.
• Manage the team by executing management responsibilities and create an environment that encourages employee growth and performance excellence.

Desired Experience & Qualification

Package & Remuneration

Market Related Cost to Company package.

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