Social Media Specialist

Job Description

Lead and enhance Ford's social media presence, targeting brand favourability and sales lead generation. Develop and implement a strategic social media plan to meet key marketing goals. Create engaging content, oversee campaigns, and analyze data to ensure Ford SA's vibrant online image. Work with internal teams and external agencies for cohesive social media content. Use creative, analytical, and communication skills, fueled by a passion for social media, to engage Ford enthusiasts and potential customers, building a community of brand advocates and steering discussions about our products.

Responsibilities

• Develop and implement a social media strategy aligned with Ford South Africa's marketing goals.
• Create engaging content for various social media platforms to foster audience engagement and community growth.
• Monitor social media channels for industry trends, customer feedback, and direct mentions of the Ford brand.
• Collaborate within Marketing and with other internal skill teams to create cohesive messaging across all platforms.
• Manage social media campaigns, budgeting, and analytics to maximize ROI.
• Devise agile tactical executions based on trending topics that would positively influence brand favourable opinion and consideration.
• Identify threats and opportunities in user generated content on social platforms relevant to Ford, including audience profiling, topical conversations, or questions.
• Support all product launches, marketing events, and sponsorships by creating awareness and engagement content on our social channels.

Accountabilities

Communication and Working Relationships

Qualifications

Qualifications and Experience

Technical Skills

Competencies

General Attributes

Linguistic Skills

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