Manager Category Management Running EM

Purpose & Overall Relevance for the Organization

As Manager Category Management Business Unit Running, you will drive the category business Net Sales in Emerging Markets. You will be the EM expert for category, understanding consumer trends, distribution opportunities, and competitor strategies. Together with the Senior Manager & the BU Lead you will execute seasonal, fiscal and long-term strategic plans to grow profitable market-share for the category. To succeed you will collaborate with EM cluster / country organizations and Channel teams to identify and address business opportunities in the market and deliver against those by collaborating with the Global Business Unit throughout the seasonal Go‑to‑Market process. You will be the point of contact for BU Running in EM for pre‑season planning and in‑season tracking, monitoring, and actioning.

Key Responsibilities

• Execute defined BU Running KPIs with the objective to grow the business across EM Countries & Channels.
• Execute the seasonal Go‑To‑Market (GTM) process and calendar milestones for the category in Emerging Markets.
• Deliver an effective Emerging Markets Range that allows Clusters to maximize their opportunities.
• Build a Category “Common Range” as the foundation of EM Range ensuring consistent Brand Footprint without compromising on any commercial opportunities.
• Ensure all system requirements for ranging in RMA and M-3 are met basis GTM milestones and timelines.
• Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
• Be the interface between Global Business Unit (BU) and market stakeholders.
• Work closely with Brand Activation, Omnichannel & Membership teams to deliver Category activations & credibility moments with impact.
• Perform category analysis including Buy‑Sales review, market / consumer / competitor insights and leverage for planning.

KPIs

Key Relationships

Knowledge, Skills, and Abilities

Requisite Education and Experience / Minimum Qualifications

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Manufacturing, Retail, and Sporting Goods Manufacturing

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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