BMC Social Media Specialist

Job Title

BMC Social Media Specialist

Role Overview

We are looking for a digitally savvy Social Media coordinator with skills in Digital Account-Based Marketing (ABM). This role combines the creativity, digital automation, marketing analytics, and key stakeholder management. You will manage our social media calendar and channels and tech, coordinate and prepare short and longer social activations with the project team, advise BMC on social listening and the latest tools needed for this; provide regular reporting on platform and campaign performance; advise and run paid LinkedIn activations for business products and our spokespeople. Our channels include LinkedIn, Instagram, Facebook (and TikTok in time). You will work closely with our Digital Manager who runs the marketing automation and report to the Head of Communications.

Role Detail

Social Media

• Support conceptualisation and planning of social activations
• Brief creative components to the relevant team
• Write copy where relevant
• Collaborate on activations copywriting and creative components where relevant
• Work with marketing automation to support digital account‑based marketing
• Support the execution of paid campaigns via LinkedIn
• Maintain the social media calendar
• Apply SEO and AI‑driven optimisation techniques to improve content discoverability and engagement and work with BMC to ensure keywords are driven end‑to‑end through content.

Your impact will be felt because you successfully

Spokespeople for the business

Analytical / Decision Making Responsibilities

Knowledge and Skill Requirements

Behavioural Requirements

Education

Some or all of the following :

Other Notes

Experience

3–4 years with at least 23 years in ABM and paid campaign management (particularly LinkedIn).

Experience working in a professional services firm.

Connected to and experience in working with Influencers.

About the role

The role is based in Sandton, South Africa and forms part of the Africa Brand Marketing & Communications team which is responsible for external brand and communications design, digital communication, events, thought leadership, alumni programme and internal communication. The Brand Marketing and Communication team forms part of Accounts & Business Development (ABD) in Core Business Services. The Africa region is a single business spanning 33 countries and includes over 260 partners and 5,000 people. The Africa region is one of the largest and most diverse businesses in EY and is made up of four service lines : Assurance, Consulting, Tax and Strategy and Transaction Services.

Who we are

At EY we support you in achieving your unique potential both personally and professionally. We give you stretching and rewarding experiences that keep you motivated working in an atmosphere of integrity and teaming with some of the world’s most successful companies. And while we encourage you to take personal responsibility for your career we support you in your professional development in every way we can. You enjoy the flexibility to devote time to what matters to you in your business and personal lives. At EY you can be who you are and express your point of view, energy and enthusiasm wherever you are in the world. It’s how you make a difference.

Preference will be given to PDI candidates.

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, Wordpress, Writing Skills

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