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Head of Social - HQ Bryanston

Head of Social - HQ Bryanston

The South African BreweriesZA
16 days ago
Job type
  • Full-time
Job description

Job title : Head of Social - HQ Bryanston

Job Location : Gauteng, Deadline : January 05, 2025 Quick Recommended Links

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Key Roles and Responsibilities :

  • Lead and manage Social Media Managers and Community Managers, serving as the main liaison between the social team and other departments.
  • Provide training and upskilling to elevate team performance.
  • Ensure creative excellence and adherence to quality standards.
  • Integrate social media activities into full-funnel marketing strategies.
  • Guide teams on monthly content planning, campaign roll-outs, and strategic alignment with brand teams and partner agencies.
  • Develop and execute an engagement plan to build morale and team cohesion.
  • Escalate challenges appropriately and implement social media best practices.
  • Monitor platform developments for opportunities and recommend implementation where applicable.
  • Generate social media insights and provide actionable recommendations.
  • Collaborate with the BI team to ensure compliance and reporting accuracy.
  • Manage team rosters, resources, and workflows for optimal output.
  • Foster and maintain strong brand partner relationships through regular check-ins.
  • Identify real-time opportunities for brand engagement and collaborate with creative teams to act on them.
  • Drive continuous improvement in ways of working across DraftLine, brand teams, and partner agencies.

    • Key Competencies :

  • Meticulous, reliable, and full of integrity.
  • Strong managerial and leadership qualities.
  • Adept at handling diverse personalities and managing pressure constructively.
  • Client-facing with exceptional interpersonal and communication skills.
  • Naturally curious digital native with a proactive, solutions-driven mindset.
  • Highly motivated and adaptable to fast-paced environments.
  • Diplomatic team player committed to collaboration and growth.

    • Minimum Requirements :

  • Relevant qualification in PR, Communications, Marketing, or related fields.
  • Minimum 3+ years’ experience managing a team.
  • Exceptional written and verbal communication skills.
  • Strong leadership and management capabilities.
  • Proven attention to detail and organizational skills.
  • Experience managing large-brand social accounts.
  • Expertise in setting and achieving departmental KPIs.
  • Up-to-date with the evolving social media landscape and platform trends.
  • Demonstrated ability to foster valuable online conversations across various brand types.
  • Proficiency with social media tools (e.g., Crimson Hexagon, Brand watch, Social Bakers).Comprehensive understanding of major social platforms including but not limited to : Meta, X, LinkedIn, TikTok, and Spotify.
  • Proven ability to develop cross-platform content strategies.
  • Experience in data-driven creative environments and presenting innovative solutions.
  • Solid understanding of owned, earned, and paid media.
  • Experience in live social media event coverage and communications best practices.
  • Media / Advertising / Branding  jobs