Digital Agency Senior Paid Ads Strategist
Time PersonnelStellenbosch, South Africa7 days ago
Job descriptionDesign, implement, and optimize paid ad campaigns across Google Ads, YouTube, Meta, TikTok, and display networks Set up and manage tracking and analytics (GTM, GA4, UTM links) to ensure accurate, actionable insights Collaborate with creative and strategy teams to align performance marketing with storytelling objectives Build and interpret KPI dashboards to drive continuous testing and improvement of ROI Support marketing automation setup, including CRM triggers and Mailchimp sequences Produce transparent, clear reporting and bring consistent accountability to campaign cycles Manage and juggle the workload capacity
REQUIREMENTS
- Minimum 5 years experience in an agency role focused on Paid Ads or Performance Marketing
- Google Ads Certified with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
- Strong technical confidence and ability to work independently
- Excellent communication skills with the ability to interpret data and strategy clearly
- Self-managed, focused, and structured approach to work
- Demonstrated long-term commitment in previous roles
- Passion for travel, nature, and Africas tourism industry
DUTIES
Salary : R negotiable dependent on experience
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Digital Strategist • Stellenbosch, South Africa
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