Digital Creative Specialist

Digital Creative Specialist page is loaded## Digital Creative Specialistlocations : Cape Towntime type : 全职posted on : 今天发布time left to apply : 结束日期：2025年11月28日 (申请时间还剩 6 天)job requisition id : R The Digital Creative Specialist role sits at the intersection of strategy, creativity, and digital innovation. It blends the thinking of a strategist, the expression of a creative translator, the precision of a technical expert, and the instinct of a cultural trend spotter. This role is central to how ideas are expressed and amplified across digital and social platforms — driving the development and execution of integrated, culturally relevant, and award-worthy content strategies.

• Job Description :
• Key responsibilities :
• 1. Strategic Content Development
• Build and implement content strategies across social media, influencer marketing, paid social, and social SEO.
• Translate integrated marketing and creative strategies into digital-first, culturally relevant content plans.
• Work with strategists to identify consumer needs, moments, and mindsets that inform Always On and campaign content approaches.
• 2. Cross-Channel Amplification
• Lead the amplification thinking for ideas across paid, earned, and owned media — with a TTL lens focused on social-first execution.
• Create distribution and engagement strategies to ensure the right content reaches the right people at the right time.
• 3. Platform Expertise & Technical Fluency
• Stay ahead of platform updates, innovations, and algorithm shifts to inform strategy and content formats.
• Develop channel-specific content recommendations for Instagram, TikTok, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
• Be the go-to for technical execution insights — from social specs to best practice formats to cutting-edge interactive features.
• 4. Creativity Meets Culture
• Spot trends, viral moments, and emerging conversations to inform tactical and real-time social media ideas.
• Co-create with creatives, influencers, and partners to develop digitally native storytelling that breaks through the noise.
• 5. Innovation & Insights
• Use analytics tools to track performance and draw insights that refine future content strategy.
• Partner with analytics and performance teams to guide KPI setting, measure impact, and report on effectiveness.###
• 6. CX, Digital Experiences & Mechanics
• Collaborate with CX, UX, and tech teams to translate content strategies into
• seamless user journeys
• , ensuring
• content, design, and functionality
• work together.
• Provide input on the development of
• microsites, landing pages, and immersive experiences
• , ensuring they ladder up to broader campaign strategies and brand goals.
• Champion the integration of
• digital mechanics
• (e.g., quizzes, shoppable content, gamified experiences, UGC integrations) that drive interaction and engagement.
• Ensure all content touchpoints — from social posts to site copy — contribute to a
• frictionless, on-brand customer experience
• across the full funnel.
• What You Bring
• 6+ years in a social, digital content, or strategy role (agency experience a strong advantage)
• A proven understanding of
• social media mechanics, content planning, and influencer ecosystems
• Strategic thinking with the ability to
• execute with technical precision
• Exceptional understanding of
• platform best practices, algorithms, and content ecosystems
• Strong cultural fluency — from pop culture to subcultures to local internet behaviours
• Excellent written and verbal communication skills
• Highly collaborative, curious, and comfortable working cross-functionally
• Experience with content planning tools, analytics dashboards, and publishing platforms
• Award or pitch experience is a bonus
• The Role Is Perfect For You If You Are :
• half strategist, half creative, half digital technician, and part pop culture whisperer
• Obsessed with
• where creativity meets technology
• Naturally curious, analytical, and solution-oriented
• Energised by
• always-on content
• , tactical thinking, and working at the pace of culture
• Passionate about creating
• digitally native, thumb-stopping, and results-driven content
• Bonus Points For :
• Familiarity with
• social PR or earned-first thinking
• Experience developing or supporting
• award-winning digital work
• Background in
• content measurement or performance analysis
• Location :
• Cape Town
• Brand :
• Dentsu Creative
• Time Type :
• 全职
• Contract Type :
• 永久

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