Digital Marketing Manager – Kings EasyBuy
Johannesburg (Fully Onsite)
Type : Full-Time
Kings EasyBuy is one of South Africa's fast-growing online shopping platforms, offering everything from tech and electronics to home goods, beauty, and lifestyle products. We are on a mission to become a leading e-commerce brand focused on value, quality, and convenience.
Role
As our Digital Marketing Manager, you will be responsible for developing and executing digital strategies that drive traffic, increase conversions, and grow our brand online. You'll lead our digital efforts across paid ads, social media, SEO, email marketing, and analytics while working closely with the content, design, and product teams.
Responsibilities
- Develop and manage digital marketing strategies to grow online sales
- Plan, execute, and optimize campaigns on Meta Ads and Google Ads
- Oversee social media content, growth, and engagement strategies
- Improve website traffic and rankings using SEO best practices
- Create high-converting funnels and customer acquisition strategies
- Manage email marketing campaigns and CRM automationsAnalyze data to track performance and ROI through Google Analytics
- Collaborate with e-commerce and creative teams to drive conversions
- Manage marketing budgets and reporting
- Stay updated on digital trends, tools, and innovations
Requirements
Proven experience as a Digital Marketing Manager or similar roleStrong knowledge of Meta Ads (Facebook / Instagram) and Google AdsExperience with SEO, Google Analytics, Search Console, and Keyword ResearchAbility to build and manage marketing funnels and conversion strategiesSolid understanding of social media strategy and content growthExperience with email marketing tools (e.g., Mailchimp, Sendinblue, Klaviyo)Strong understanding of e-commerce marketing and online customer behaviorData-driven mindset with strong analysis and reporting skillsExcellent communication and leadership abilitySeniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Retail
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