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Digital Content Writer
MRI SoftwareZA30+ days ago
Job descriptionExecute on and contribute to a comprehensive website content strategy that aligns with the company's brand voice and resonates with target audiences Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with business goals and objectives Working with global teams and leaders working from other locations on similar initiatives Write and edit engaging and high-quality content for various digital channels, including but not limited to websites, social media, email marketing, and blogs Align with SEO strategies to increase organic traffic and improve search engine rankings Monitor and analyse content performance using data and metrics to inform future content strategy Ensure all content is consistent with brand guidelines and maintains a cohesive brand voice Stay up to date with industry trends and best practices to continuously improve and innovate content strategy Manage and prioritise multiple projects simultaneously, ensuring deadlines are met and quality is maintained Continuously evaluate and improve content processes and workflows to increase efficiency and productivity Collaborate with external agencies and freelancers to supplement content creation as needed 3+ years’ experience in copywriting and / or digital marketing Understanding of web UX and optimizing journeys Strong knowledge of SEO best practice Knowledge of B2B digital marketing channels and techniques Strong editing and proofreading skills Proficient with Wordpress, Google Analytics, Microsoft Office Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement Occasional travel to events in South Africa – estimate 2 x per annum Familiarity with Donald Miller’s “Building a Story Brand” & SB7 storytelling approach a plus Knowledge of the following digital platforms an advantage : Email Marketing & Marketing Automation (Pardot) Web Personalization (Webeo) Social Medial Channels (LinkedIn, Meta) Graphic Design (Canva) SEO (Ahrefs) Media / Advertising / Branding jobs
Job title : Digital Content Writer
Job Location : Gauteng, Cape Town Deadline : March 24, 2025 Quick Recommended Links
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- Do you have a passion for helping clearly explain what a company does? Do you love a good headline that succinctly illustrates the benefits of using a product? MRI Software is looking for a Digital Content Writer to join our EMEA Marketing team! As the Digital Content Writer, you will be responsible for executing on and contributing to a website and digital messaging strategy that aligns with our brand's voice and resonates with our target audience. We are seeking a highly motivated individual who can bring a unique perspective and elevate our digital content to the next level. If you possess excellent writing abilities and a deep understanding of B2B digital marketing, we want to hear from you!
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