eCommerce Analyst I

Job category : FMCG, Retail, Wholesale and Supply Chain

Location : Cape Town

Contract : Permanent

Remuneration : Market Related

EE position : No

Introduction

To provide Woolworths Business Units, including WFS, with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.

• Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, WW app dashboard and analysis.
• Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
• Manage, maintain and improve Omni-channel reporting databases, including dimensions, measures and calculations.
• Identify new measures and reports based on Omni-channel strategy and performance improvement opportunities.
• Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools like Firebase) on the app, website and mobile / social platforms.
• Provide insights into traffic driven by internal and external campaigns' effect on the app, website and other commerce platforms.
• Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
• Provide insights into external search engine optimization and analysis.
• Provide frequent recommendations on how to maximize revenue from the WW website and app via product positioning, design elements and UX.
• Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
• Management and maintenance of existing reports / dashboards.
• Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
• Educate key stakeholders on the relevance of Omni-channel management information.
• Relevant 3 year Diploma, with statistics or maths.
• Prior experience in similar role an advantage.
• Experience with Business Intelligence / Reporting tools (e.g. Google Analytics, Firebase, Looker Studio, BigQuery, Tableau, Qlik, Google Analytics, Firebase, AWS QuickSight).
• Google Analytics experience, Firebase experience and an understanding of e-Commerce processes with a special focus on app.
• Experience in setting up an eCommerce environment for analytics.
• Experience with Google Tag Manager and data layer event briefing and testing for app tracking.
• Advanced Excel (with experience and using graphs, pivots, macros) and PowerPoint experience.
• Excellent analytical skills and experience in data analysis.
• Able to develop and produce Omni-channel management information.
• Able to explain metrics and models to Key Stakeholders.
• Good verbal and written communication skills.
• Sound business acumen.

BEHAVIOURAL

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