Senior Brand Manager : Sweets

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As a Senior Brand Manager you will report to the Marketing Manager. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs. You will achieve this by leveraging consumer and shopper insights to craft brands that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand, working with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging and marketing mix.

What You Will Do

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans – detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Track and monitor performance of your brands against financial targets and plans
• Identify, define, develop, deliver & track insight‑driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand‑relevant insights from all touch‑points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above‑the‑line and below‑the‑line campaigns vs the agreed brand blueprint
• Set pricing targets informed by your in‑depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
• Ensure key day‑to‑day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under‑represented designated groups.

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