Brand Manager

Job Reference : JHB -RM-1

As a Brand Manager, you will report to a Marketing Manager or Marketing Director. You will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating, and meeting consumer needs. This involves leveraging consumer and shopper insights to craft brands that consumers love, and executing compelling brand plans delivered through exceptional brand experiences in terms of innovation, communication, and activation. On a daily basis, this includes articulating and delivering the full marketing mix for your brand, working with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging, and marketing mix.

Duties & Responsibilities

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans, detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
• Track and monitor performance of your brands against financial targets and plans.
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit), including defining product & packaging solutions, trade solutions, and compelling communication for consumers.
• Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data, and other appropriate sources.
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign-off and campaign judging and sign-off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management.
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality, including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking, and range management.

Experience & Qualifications

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