Brand Manager

Job Description

Conducting market research to understand consumer trends, competitors and industry insights.

Developing and implementing promotional and advertising strategies and plans, including print, digital and social media channels.

Collaborating with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.

Managing brand budgets.

Developing and implementing marketing tactics and activations to promote consumer engagement.

Monitoring and analyzing brand performance metrics and provide regular reports to management.

Managing and implementing product launches, events and activations and coordinate with relevant teams.

Maintaining brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with Gaming Board compliance.

Building and manage relationships with keys stakeholders, including agencies, media partners and vendors.

Qualification & Skills

Bachelor’s degree in marketing or business administration or a related field

3-5 years’ experience as a brand manager

Experience in traditional and social media

Strong understanding of consumer behavior, market dynamics and branding principles

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful