Overview
Our Client, operating in the Pharmaceutical space, is seeking to employ a Consumer Brand Manager (Digital) to their team based in Parktown Johannesburg.
The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our client's brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.
Awesome career opportunity awaits!
Qualifications
- Degree in Marketing, Communications, or Business.
- 3–5 years’ experience in consumer brand management.
- FMCG or OTC industry experience advantageous.
- Proven success in launching and growing brands, particularly in digital spaces.
- Portfolio or case studies showcasing execution results (required).
- Knowledge of compliance requirements (SAHPRA, ASA codes).
Responsibilities
Consumer Marketing Strategy
Develop and implement consumer campaigns across digital, social, and traditional channels.Translate brand strategies into engaging consumer messaging.Lead influencer marketing initiatives, PR campaigns, and pharmacy activations.Digital Marketing & Insights
Manage digital platforms, content calendars, websites, and social media.Execute performance marketing campaigns (SEO, SEM, paid social, programmatic).Use analytics, consumer research, and feedback to optimise digital campaigns.Consumer Engagement
Map and enhance the consumer journey with loyalty-building interventions.Execute retail activations, promotions, and strategic partnerships.Develop consumer education materials (leaflets, videos, online content).Cross-Functional Collaboration
Align consumer and HCP messaging in collaboration with the Rx Brand Manager.Coordinate with agencies, research firms, and creative vendors for campaign execution.Compliance
Ensure all consumer marketing activities comply with SAHPRA and ASA codes.Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.
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