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Consumer Brand Manager (Digital)

Consumer Brand Manager (Digital)

HeadhuntersJohannesburg, Gauteng, South Africa
2 days ago
Job description

Overview

Our Client, operating in the Pharmaceutical space, is seeking to employ a Consumer Brand Manager (Digital) to their team based in Parktown Johannesburg.

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our client's brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Awesome career opportunity awaits!

Qualifications

  • Degree in Marketing, Communications, or Business.
  • 3–5 years’ experience in consumer brand management.
  • FMCG or OTC industry experience advantageous.
  • Proven success in launching and growing brands, particularly in digital spaces.
  • Portfolio or case studies showcasing execution results (required).
  • Knowledge of compliance requirements (SAHPRA, ASA codes).

Responsibilities

Consumer Marketing Strategy

  • Develop and implement consumer campaigns across digital, social, and traditional channels.
  • Translate brand strategies into engaging consumer messaging.
  • Lead influencer marketing initiatives, PR campaigns, and pharmacy activations.
  • Digital Marketing & Insights

  • Manage digital platforms, content calendars, websites, and social media.
  • Execute performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise digital campaigns.
  • Consumer Engagement

  • Map and enhance the consumer journey with loyalty-building interventions.
  • Execute retail activations, promotions, and strategic partnerships.
  • Develop consumer education materials (leaflets, videos, online content).
  • Cross-Functional Collaboration

  • Align consumer and HCP messaging in collaboration with the Rx Brand Manager.
  • Coordinate with agencies, research firms, and creative vendors for campaign execution.
  • Compliance

  • Ensure all consumer marketing activities comply with SAHPRA and ASA codes.
  • Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.

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    Brand Manager • Johannesburg, Gauteng, South Africa

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