Brand Manager-1Life

Job Purpose

Be a custodian of the brand. Create, execute and monitor brand strategies that deliver on brand requirements. Report, monitor and analyse marketing and brand activities and maintain a keen interest in the growth and profitability of the overall business.

Responsibilities

• Marketing Execution : Deliver specified outcomes and provide others with expert advice while working within established marketing programs. Create brand prominence through co-ordinated activities and communication. Deliver against business metrics through multiple activities and touchpoints.
• Brand Strategy and Effectiveness : Manage brand(s) and coordinate brand support activities, using brand tracking and / or performance analysis to inform future brand activities. Develop and implement an integrated brand strategy to yield optimal business results.
• Brand Positioning : Assist in achieving brand positioning and lead on contributing ideas to brand plans.
• Marketing Communications : Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales. Effectively utilise all channels, in an integrated and co-ordinated manner to deliver on brand strategy. Identify suitable brand opportunities and execute accordingly.
• Data Collection and Analysis : Collate and analyse data using pre-set tools, methods and formats. Involves working independently.
• Portfolio Management : Deliver small project workstreams, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.
• Stakeholder Engagement (Internal and External) : Contribute to stakeholder engagement through identifying stakeholders, finding out their needs / issues / concerns and reacting to these by arranging meetings and events and drafting supporting materials to promote understanding and commitment.
• Agency Management : Manage day-to-day agency operations in order to achieve optimal return from agency resources.
• Internal and External Supplier Management : Co-ordinate and collaborate with all relevant stakeholders to ensure delivery of brand strategy through the entire value chain.
• Marketing Impact Assessment : Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
• Personal Capability Building : Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
• Operational Compliance : Develop knowledge and understanding of the organisation's policies and procedures and of relevant regulatory codes and codes of conduct to ensure own work adheres to those standards. Obtain authorisation from a supervisor or manager for any exceptions from mandatory procedure. Ensure strict brand governance on all internal and external communications and application of brand CI.

Behavioral Competencies

Skills

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