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Brand Manager - Lactogen

NestleJohannesburg, ZA

13 days ago

Job description

Job title : Brand Manager - Lactogen

Job Location : Gauteng, Johannesburg

Deadline : October 14, 2025

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A day in the life of the Brand Manager for Lactogen :

In this role you will be responsible for building strong brand portfolios which will delight target consumers and generate strong business results. You will contribute to the development and execution of the portfolio’s growth plans, communication & digital strategies, as well as innovation.

Key Considerations & Implications :

Compliance : Using the Code Management system for the specific market as the guiding document to ensure that all activities within the team comply with the WHO International Code for the marketing of Breastmilk substitutes, Nestlé Instructions and the local Code.

Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies with the local research team and research partners. Nutrition-specific : Understand the needs of targeted HCPs in order to develop & execute communication strategies based on impactful, meaningful & compliant scientific content that will be translated into tools and materials to be used by the Medical Field Force.

Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.

Delight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition Champions development of relevant and preferred packaging & product solutions to improve the consumer experience Manage brand to enhance Nutrition, Health & Wellness goal.

Win with Shoppers - Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance Defines the desired relative price of products within the brand – and versus other brands / products – so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.

Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline. Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his / her brands to deliver against commercial objectives. Accountable and responsible for providing quality Concept briefs to the I&R and project Managers

Plan and Executive Flawlessly - Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan. Tracks and monitors the performance, health, and strategic alignment of your brand. Understands & manages the business impact of marketing spend (PFME) of her / his brand.

Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas. Works in partnership with communication agencies to develop engaging business building communication. Ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Embraces e-business and digital to drive brand and business performance.

Financial & Business Acumen - PFME Budget management and P&L understanding

What will make you successful :

Minimum 3 years’ experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG nutrition or pharma experience preferable)

Bachelor's Degree / IMM Diploma (Marketing Preferred)

Proven track record to work independently

Experience working in cross functional teams

Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.

Proven track record of handling innovation projects

Media / Advertising / Branding jobs

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Brand Manager • Johannesburg, ZA

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