Senior Graphic Designer (Hospitality)

Lead Multi-Brand Visual Storytelling Across Hospitality, Lifestyle & Wellness

Creative Leadership | On-site | Hospitality, Tourism & Lifestyle

About Our Client

My client is a leading South African tourism and hospitality group with a diverse portfolio of properties and lifestyle brands. Known for its attention to detail and high service standards, the company operates in fast-paced environments where creativity, precision, and brand consistency are essential.

With a strong in-house marketing and production team, the group offers creative professionals the opportunity to shape and elevate brand identities across hospitality, wellness, and travel experiences. This is a dynamic, hands-on environment ideal for passionate creatives who thrive on design excellence.

The Role : Senior Graphic Designer

As the Senior Graphic Designer, you will be the visual custodian across multiple brands under the group''s umbrella. From leading creative direction to delivering high-impact designs, you''ll be responsible for producing consistent, compelling visual assets across print and digital platforms. Working closely with Marketing, Sales, and Production, you''ll bring strategic thinking and visual storytelling together to drive cohesive brand experiences. This is a fully on-site role requiring a blend of leadership, execution, and collaborative energy.

Key Responsibilities

Lead the application and evolution of corporate and sub-brand visual identities

Design promotional and sales materials, including brochures, signage, menus, and merchandise

Create digital assets for web, social media, emailers, and advertising campaigns

Translate marketing briefs into creative campaign visuals across hospitality, wellness, and lifestyle properties

Produce guest-facing materials such as in-room guides, spa brochures, and event collateral

Maintain brand consistency across all print and digital touchpoints

Review, proof, and finalise artwork for production or digital publishing

Collaborate with copywriters, content producers, and photographers

Liaise with print and production vendors and manage quality control

Mentor junior designers and elevate overall team output

Maintain structured digital archives and design systems

About You

Grade 12 (Matric) is essential

Relevant tertiary qualification in Graphic Design, Visual Communication, or related field

3-5 years of experience in a senior design role, preferably in hospitality, tourism, or lifestyle sectors

Proven experience in brand identity development and multi-brand design systems

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Experience across print, packaging, digital, and environmental design

Knowledge of UI design and digital asset creation is beneficial

Strong creative thinking and visual storytelling skills

Excellent attention to detail and ability to manage multiple projects under tight deadlines

Confident communicator and team collaborator

Valid driver''s licence and access to own vehicle required

If you''re ready to lead design in a space where aesthetics and storytelling matter deeply and where your work directly impacts guest perception and brand success, this is your opportunity to shine.