Digital AI Marketing & CRM Manager Zoho

Salary & Benefits

R35,000 - R50,000 per annum basic (experience dependent)

Performance-based bonus

25 days holiday + bank holidays

Opportunity to shape the future of AI marketing in a high-growth startup

Executive Summary

An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.

Key Responsibilities

Own and manage Zoho CRM campaigns, workflows, automations, and reporting

Develop and deploy full-funnel marketing campaigns across email, web, social, and search

Leverage AI tools and generative technology to optimise content, campaigns, and targeting

Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)

Build, segment, and manage the marketing database to drive lead generation and engagement

Analyse campaign performance, A / B tests, and attribution data to inform future strategies

Write clear, compelling content for email, landing pages, and outbound messaging

Collaborate with leadership and sales to align marketing goals with business growth

Maintain clean data hygiene and CRM best practices

Recommend and implement marketing automations and AI-powered enhancements

Essential Skills & Experience

Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)

Strong track record in digital marketing campaign management and performance analysis

Passion for artificial intelligence and its application in marketing

Comfortable using AI tools for content creation, automation, and optimisation

High level of confidence with marketing analytics, performance dashboards, and KPIs

Strong written English and ability to create concise, targeted content

Organised, proactive, and able to work independently in a fast-moving startup environment

Desirable

Experience with generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai)

Knowledge of GEO (generative engine optimisation) and emerging digital trends

Familiarity with B2B marketing, especially in the tech or consultancy sectors

Experience integrating marketing workflows with sales teams

Why Join

Be part of an ambitious, forward-thinking team building AI capabilities across sectors

Help define the future of marketing in the age of generative AI

Make your mark in a growing startup with the opportunity for rapid career development

Enjoy a supportive culture that values autonomy, learning, and innovation