Duties and Responsibilities :
Were seeking a CRO Manager to own the critical bridge between traffic and conversiondeveloping high-performing offers and landing pages that turn visitors into customers.
Youll be a data-driven growth scientist who generates hypotheses about offer structures runs lean tests interprets results and scales winners quickly. Youll be responsible for testing and scaling different offer typesfrom 2-product bundles to single-product offers to gift-with-purchase and beyond always seeking the optimal balance of AOV CAC and LTV.
You must be AI-native : fluent in using Claude Projects custom GPTs and other LLM-powered workflows as your creative and copywriting partner. Initially youll leverage AI to accelerate research and content creation with the goal of eventually hiring and managing an in-house copywriter to scale our content production.
This is a highly autonomous role where youll own the entire post-click experience. Youll work closely with our in-house designer and developer to rapidly build and test landing pages collaborate with our Creative Strategist on ad-to-page congruence and report directly to the CMO on strategy and results. The offer development testing methodology and conversion optimization will be yours to own.
Key responsibilities :
- Generate and test hypotheses for multiple offer types : 2-product bundles single-product offers gift-with-purchase tiered discounts and other innovative structures
- Design and rapidly test offer variations using scientific methodologyforming hypotheses running controlled tests analyzing results and scaling winners
- Write long-form story-driven landing pages using AI tools and proven frameworks (advertorial VSL-style problem-agitation-solution)
- Collaborate with in-house designer and developer to rapidly build launch and iterate on landing page tests
- Maintain a high-velocity experimentation cadencerunning multiple offer and page tests simultaneously with clear documentation
- Create templates and SOPs from winning formulas to enable rapid scaling and systematic improvement
- Partner with AI tools (Claude Projects GPTs) as your primary creative and copywriting partner
- Analyze performance metrics (CVR AOV subscription rate CAC LTV) using a scientific approach to identify optimization opportunities
- Collaborate with Creative Strategist to ensure ad creative and landing pages work seamlessly together
- Own the full customer journey from landing page through checkout optimizing every step for conversion
Youll Thrive in this Role if :
Youre a growth scientist who lives by test dont guess and values objectivity over dogmaYou thrive on experimentation iteration and rapid execution you can run multiple tests simultaneously and learn from both wins and lossesYoure obsessed with customer psychology you love understanding what makes people buy and can translate insights into testable hypothesesYoure a systems thinker who can create repeatable frameworks from successful experimentsYoure AI-native but maintain creative ownershipyou use LLMs to 10x your output without losing your strategic edgeYou can write persuasive story-driven copy that educates while it sells (or can effectively direct AI to do so)Youre data-driven but creative you use metrics to guide decisions but arent afraid to test bold unconventional ideasYou love the challenge of finding the perfect offer structure through systematic testingYoure excited to eventually build and lead a small content team while maintaining hands-on involvementYou work well independently but know when to collaborate with design and development for faster executionYoull Hate this Role if :
You prefer following proven playbooks rather than generating and testing new hypothesesYoure uncomfortable using AI tools extensively in your workflowYou prefer working on brand awareness over direct response and measurable outcomesYou dont enjoy writing (or directing the writing of) long-form sales copyYoure not comfortable with rapid experimentation and learning from failed testsYou prefer to set it and forget it rather than constantly iterate and optimizeYoure not interested in understanding the science behind health supplementsYou need constant supervision or prefer highly structured environmentsYoure more interested in winning creative awards than driving revenueYou dont want the responsibility of eventually managing team membersMinimum Requirements :
Language requirement : Excellent English Communication Skills
Education : Bachelors Degree (ideally)
Experience : 3 years of related experience
Industry :
35 years in growth marketing conversion optimization or product marketing (DTC or supplements experience strongly preferred)Proven track record of developing and testing multiple offer types with measurable improvements in AOV CVR and LTVExperience with scientific testing methodologyhypothesis generation controlled experiments statistical significanceDemonstrated expertise in writing or directing long-form sales copy that convertsExperience with AI tools (Claude GPTs Jasper) for copywriting and content creationStrong analytical skills with experience in Google Analytics Shopify and A / B testing toolsUnderstanding of direct response principles and conversion psychologyExperience managing or mentoring junior team members or contractors is a plusAbility to balance brand integrity with performance marketing objectivesExperience with subscription business models and LTV optimization is a plusHealth / wellness industry knowledge preferred but not requiredWillingness to travel to Bend OR 34 times per year for on-site meetingsRequired Experience :
Chief
Key Skills
Restaurant Experience,Customer Service,Employee Evaluation,Management Experience,Math,Employment & Labor Law,Sanitation,Leadership Experience,P&L Management,Mentoring,Supervising Experience,Restaurant Management
Employment Type : Full Time
Experience : years
Vacancy : 1