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CRO Manager (Sample Profiles)
CRO Manager (Sample Profiles)Somewhere • Cape Town, Western Cape, South Africa
CRO Manager (Sample Profiles)

CRO Manager (Sample Profiles)

Somewhere • Cape Town, Western Cape, South Africa
30+ days ago
Job description

Duties and Responsibilities :

Were seeking a CRO Manager to own the critical bridge between traffic and conversiondeveloping high-performing offers and landing pages that turn visitors into customers.

Youll be a data-driven growth scientist who generates hypotheses about offer structures runs lean tests interprets results and scales winners quickly. Youll be responsible for testing and scaling different offer typesfrom 2-product bundles to single-product offers to gift-with-purchase and beyond always seeking the optimal balance of AOV CAC and LTV.

You must be AI-native : fluent in using Claude Projects custom GPTs and other LLM-powered workflows as your creative and copywriting partner. Initially youll leverage AI to accelerate research and content creation with the goal of eventually hiring and managing an in-house copywriter to scale our content production.

This is a highly autonomous role where youll own the entire post-click experience. Youll work closely with our in-house designer and developer to rapidly build and test landing pages collaborate with our Creative Strategist on ad-to-page congruence and report directly to the CMO on strategy and results. The offer development testing methodology and conversion optimization will be yours to own.

Key responsibilities :

  • Generate and test hypotheses for multiple offer types : 2-product bundles single-product offers gift-with-purchase tiered discounts and other innovative structures
  • Design and rapidly test offer variations using scientific methodologyforming hypotheses running controlled tests analyzing results and scaling winners
  • Write long-form story-driven landing pages using AI tools and proven frameworks (advertorial VSL-style problem-agitation-solution)
  • Collaborate with in-house designer and developer to rapidly build launch and iterate on landing page tests
  • Maintain a high-velocity experimentation cadencerunning multiple offer and page tests simultaneously with clear documentation
  • Create templates and SOPs from winning formulas to enable rapid scaling and systematic improvement
  • Partner with AI tools (Claude Projects GPTs) as your primary creative and copywriting partner
  • Analyze performance metrics (CVR AOV subscription rate CAC LTV) using a scientific approach to identify optimization opportunities
  • Collaborate with Creative Strategist to ensure ad creative and landing pages work seamlessly together
  • Own the full customer journey from landing page through checkout optimizing every step for conversion

Youll Thrive in this Role if :

  • Youre a growth scientist who lives by test dont guess and values objectivity over dogma
  • You thrive on experimentation iteration and rapid execution you can run multiple tests simultaneously and learn from both wins and losses
  • Youre obsessed with customer psychology you love understanding what makes people buy and can translate insights into testable hypotheses
  • Youre a systems thinker who can create repeatable frameworks from successful experiments
  • Youre AI-native but maintain creative ownershipyou use LLMs to 10x your output without losing your strategic edge
  • You can write persuasive story-driven copy that educates while it sells (or can effectively direct AI to do so)
  • Youre data-driven but creative you use metrics to guide decisions but arent afraid to test bold unconventional ideas
  • You love the challenge of finding the perfect offer structure through systematic testing
  • Youre excited to eventually build and lead a small content team while maintaining hands-on involvement
  • You work well independently but know when to collaborate with design and development for faster execution
  • Youll Hate this Role if :

  • You prefer following proven playbooks rather than generating and testing new hypotheses
  • Youre uncomfortable using AI tools extensively in your workflow
  • You prefer working on brand awareness over direct response and measurable outcomes
  • You dont enjoy writing (or directing the writing of) long-form sales copy
  • Youre not comfortable with rapid experimentation and learning from failed tests
  • You prefer to set it and forget it rather than constantly iterate and optimize
  • Youre not interested in understanding the science behind health supplements
  • You need constant supervision or prefer highly structured environments
  • Youre more interested in winning creative awards than driving revenue
  • You dont want the responsibility of eventually managing team members
  • Minimum Requirements :

    Language requirement : Excellent English Communication Skills

    Education : Bachelors Degree (ideally)

    Experience : 3 years of related experience

    Industry :

  • 35 years in growth marketing conversion optimization or product marketing (DTC or supplements experience strongly preferred)
  • Proven track record of developing and testing multiple offer types with measurable improvements in AOV CVR and LTV
  • Experience with scientific testing methodologyhypothesis generation controlled experiments statistical significance
  • Demonstrated expertise in writing or directing long-form sales copy that converts
  • Experience with AI tools (Claude GPTs Jasper) for copywriting and content creation
  • Strong analytical skills with experience in Google Analytics Shopify and A / B testing tools
  • Understanding of direct response principles and conversion psychology
  • Experience managing or mentoring junior team members or contractors is a plus
  • Ability to balance brand integrity with performance marketing objectives
  • Experience with subscription business models and LTV optimization is a plus
  • Health / wellness industry knowledge preferred but not required
  • Willingness to travel to Bend OR 34 times per year for on-site meetings
  • Required Experience :

    Chief

    Key Skills

    Restaurant Experience,Customer Service,Employee Evaluation,Management Experience,Math,Employment & Labor Law,Sanitation,Leadership Experience,P&L Management,Mentoring,Supervising Experience,Restaurant Management

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Manager • Cape Town, Western Cape, South Africa

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