Senior Digital Marketer

marketing.

• Experience : 5+ years experience in social media and digital marketing.

The candidate will have the following responsibilities :

Social Media Management

• Create content plans that align with client briefs, schedule posts, and execute campaigns.
• Engage with the online community on social media accounts, design accounts on various

platforms, and oversee social media competitions.

• Track and report on the results of social media efforts.

Paid Advertising

• Allocate budgets appropriately for advertising spend.
• Create and design appropriate advertising campaigns.
• Optimise ad performance through monitoring and conducting audience research.
• Create, implement, and report on ad strategies, including remarketing.

Copywriting

• Research and write copy per client expectations, adapting the writing style to match each

client's tone.

• Perform SEO keyword research for articles and stay updated on digital and content

marketing trends.

Email Marketing

• Design and send emails using platforms like MailChimp, ensuring the content meets client

expectations.

• Track and report on email performance.

Websites / CMS

• Optimise web pages for SEO.
• Basic working knowledge of WordPress.

Project / Account Management

• Maintain professional communication with clients and account managers.
• Organise weekly status meetings with clients and prepare monthly activity reports.
• Manage client expectations and hours according to agreed retainer / project fees.
• Conduct industry research for clients and handle additional tasks as necessary.
• Tracking time and value for each client.
• Regularly create and update status reports for clients.

Research

• Incorporate in-depth industry research to gain a strong understanding of the client's field.
• Stay current with the latest trends in digital and content marketing.
• Share these trends with the team to keep everyone informed and updated.

Strategy

• Develop and execute three-month test plans, collaborating with a strategist to devise client-

specific strategies.

• Guide clients in making informed decisions.
• Formulate annual and quarterly strategy documents, outlining content pillars and goals for

growth, engagement, and content.

• Establish a monthly theme informed by insights from reporting and testing results.

Video

• Write scripts as needed.
• Come up with video ideas as needed based on appropriate platforms.
• Optimising video content for various omni-channel uses.

Influencer marketing

• Knowledge of influencer marketing campaigns is advantageous.
• Meltwater knowledge advantageous.

Additional Responsibilities :

• Budgeting, quoting and invoicing clients.
• Press outreach and follow-up.
• Staying up-to-date with digital marketing trends.
• Effective time management and tracking.
• Maintaining strong client relationships.
• Competitor analysis.
• Account value tracking and knowledge transfer.
• Maintaining confidentiality when necessary.
• Additional digital marketing requirements as needed

Platform Requirements

• Good working knowledge and experience in (advantageous) :
• Microsoft Word and Excel, plus Google
• Email and social media marketing platforms
• Mailchimp or similar
• Hootsuite or other
• Facebook, Instagram, LinkedIn, Twitter, YouTube
• Meta Business Manager
• Google Analytics
• Google Ads
• WordPress
• Canva

Personal Attributes :

• Values to match those of the business : honesty, integrity, hard-working, driven, self-

managing, self-motivated, helpful, proactive

• Hungry to learn about digital and traditional marketing
• Ability to think outside the box
• Self-starter
• Good interpersonal skills
• Pro-active and problem-solving skills
• Excellent verbal and written communication skills (English)
• Time management
• Teachable spirit
• Positive contribution to the working environment
• Deadline driven
• Project management skills

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