Qualification and Experience
- Business or marketing-related degree or equivalent professional qualification
- 8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG
- Proven experience in managing creative teams
- Conceptual creative development across design / art direction, copy and content
- Demonstrated experience in social media and e-commerce
Knowledge, Skills and Attributes
Customer service orientatedBe able to solve problems quickly and efficientlySelf-driven and results-orientedEnthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agilityInnovative, creative merchant mind-set.Strategic and commercial mindsetAble to work in a team and lead a teamExcellent negotiatorRole and Responsibilities
Marketing Strategy & Brand Development
Keeping abreast and informed as to market, political, trading and economical environments affecting the businessDevelop and execute integrated marketing strategies to strengthen brand positioning and market shareConvert agreed upon marketing plans and strategies into feasible, workable project plansPlan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customersConduct market research to understand consumer preferences, trends, and competitor activitiesBuild strategic partnerships to enhance brand exposure and market reachDigital & Retail Marketing
Lead digital marketing initiatives including social media, e-commerce, and online customer engagementOptimize in-store marketing, visual merchandising, and customer experience o grow brand equityMonitor marketing ROI and continuously refine campaigns for effectivenessCreative Direction & Cross-Functional Collaboration
Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness effortsLead the ongoing development and evolution of our brand identityTake a hands-on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compellingPartner closely with the content / copywriting team to craft messaging aligned with tone of voice and campaign objectivesWork alongside the video team to shape storytelling concepts and branded video contentCreative development and reviews responsible for driving all creative outputsWorkflow processes Optimize or strengthen existing workflow processes to ensure campaign deadlines are metAssist with production management for relevant campaignsMedia strategy Contribute to media strategy, planning and best practice across all campaignsManage and collaborate with external creative agencies and partnersSales & Business Growth
Align with sales department to drive sales objectives across customer segments.Monitor distribution and implement marketing improvement strategies per channel, to support sales departmentDevelop new business opportunities and explore expansion into new marketsManage key client relationships and ensure high customer satisfactionReporting
Managing marketing budget complianceReporting weekly, monthly and quarterly on marketing metricsHealth and Safety
Participate in safety forums and attend relevant training / programmesReport all safety incidents to the relevant peopleComply with safety policies and proceduresWear protective clothing (where applicable) at all times#J-18808-Ljbffr