Social-First Creative Director

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Social - First Creative Director - Art Director

Location : TBWA South Africa | Work Hours : CAT with EST overlap required (10 : 30am – 6 : 30pm) | Work Hours : EST / CAT overlap required

Work structure : Contracted by TBWA\ HL but deployed to BBDO Atlanta / Dobbino.

Reports to : BBDO Atlanta Dobbino ECD, with dotted line to Hunt Lascaris CCO

About Dobbino :

Dobbino an anagram for BBDO + Innovation, bringing together a team of multi-hyphenated creators developing interest led, platform first content at the speed and scale of culture. We are algorithm obsessed, collaborating with platforms and guiding brands through the ever-changing social shifts. Powered by technology from proprietary intelligent automation to industry leading AI partnerships.

Atlanta is our hub, a cultural mecca of emerging talent, coupled with offshore teams and our 16k strong global creator marketplace.

The Role :

As a Social-First, Creative Director, with an Art Direction / Design background you will fulfil an inspirational, but hands-on role, driving breakthrough, interest-led campaigns. You’ll supervise an SA-based, senior CW / AD team (also working remotely) and partner closely with Atlanta leadership and global teams to shape creative strategy, mentor world-class talent, and ensure that every idea is made for today’s fast-moving, scroll-happy world.

Responsibilities :

• Lead creative strategy and execution for multi-platform, social-first campaigns.
• Inspire, mentor, and manage a team of multi-hyphenate creatives (art, copy, design).
• Collaborate cross-functionally with Atlanta and global teams to keep creative aligned, innovative, and on-brief.
• Present concepts and guide clients through creative decisions.
• Stay ahead of cultural and platform trends—making sure Dobbino leads, not follows.
• Ensure excellence in both creative thinking and execution, from ideation to delivery

Requirements :

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