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Social Media Manager - HQ Bryanston

The South African BreweriesZA

11 days ago

Job description

Job title : Social Media Manager - HQ Bryanston

Job Location : Gauteng,

Deadline : October 18, 2025

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Key roles and responsibilities :

Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content

Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels

Ensure content is posted timeously across social media platforms

Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored

Drive engagement and conversations with the community that are conversationally led, relevant and ‘real-time

Identifying tactical and relevant opportunities to engage with the community through daily, weekly and / or campaign war Rooms

Being the gate keeper of ensuring that content follows internal brilliant basics, media principles and is compliant to legal guidelines

Inter-agency relationship building and management

Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook

As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks

Input into campaign ideas and creative brainstorming sessions

Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities

Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team

Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team

Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows

Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand

Finding new ways to communicate, identify new content opportunities and ways to repurpose / create content

Exploring new angles and tactics for your content approach

Collaborating with creative teams to craft content that best answers social media content briefs

Minimum requirements :

Matric

Higher Certificate / Diploma) or relevant tertiary qualifications / certifications

3 + years in community management

2 + years in social media management

Live event coverage experience

High understanding of social media and the platforms

Proven work experience as a Community Manager or very similar role

Experience with planning and leading community initiatives

Ability to identify and track relevant community KPIs

Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)

Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics

Media / Advertising / Branding jobs

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Social Media Manager • ZA

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