Social Media Manager - LA hours (Part-time)

About the role :

We are seeking a proactive, creative, and structured individual to manage and execute our digital marketing and content creation efforts. This role requires a blend of technical understanding, graphic design skills, video editing proficiency, and a strong grasp of social media dynamics. The ideal candidate will be someone who can drive our digital initiatives forward, working independently to achieve strategic goals.

Key Responsibilities :

• Shopify Management : Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales.
• Paid Advertising : Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring.
• SEO : Implement and maintain SEO best practices for our website and other digital assets.
• Graphic Design : Create compelling visual content for various platforms for branding and merchandise logos.
• Video Editing & Content Creation : Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention.
• Social Media Management : Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following.
• Reporting : Provide regular reports on the performance of digital marketing campaigns and social media activities.
• Brand Alignment : Ensure all content and marketing efforts align with the established brand and messaging.
• Collaboration : Work effectively to enhance and support the existing infrastructure and team.

Working hours : P referably aligning with LA hours for synchronous communication and real-time engagement.

Requirements