Marketing & Lead Generation Specialist
CanMar RecruitmentWorkFromHome, Free State, South Africa30+ days ago
Job descriptionDevelop and execute multi-channel digital campaigns, including website content, email, social media, and paid media. Serve as the primary owner of Zoho CRM : managing data hygiene, dashboards, campaign integrations, and user adoption. Collaborate with Business Development team for CRM usage with go-to-market strategies and workflows. Write, edit, publish, and manage content across digital platforms with an emphasis on quality, accuracy, and consistency. Own campaign reporting and performance analytics, providing actionable insights and optimization recommendations. Create visually engaging assets such as web graphics, email templates, and social media visuals using Adobe Creative Suite. Manage SEO / SEM strategy, including keyword planning, metadata optimization, and performance tracking. Collaborate with leadership to develop compelling, on-brand responses to RFPs, RFQs, and other proposal content, including drafting, editing, formatting, sourcing input from subject matter experts, and ensuring timely submission. Proficiency in digital marketing tools (email platforms, LinkedIn Campaign Manager, analytics dashboards, etc.). Ability to create compelling marketing content (written, visual, and video). Excellent organizational and project management skills. Strong communicator with a proactive, problem-solving mindset. Strong analytical skills with CRM / database management experience. Experience in lead generation, data research, and B2C & B2B marketing. Lead Generation : 50 - 75+ new qualified leads / week. Data Quality : Maintain 95%+ accuracy in CRM entries. Campaign Performance : Email engagement 15–20% open rates, minimum 3–5% CTR. Conversion Support : Drive a 10-15% increase in lead-to-opportunity conversion. Content Impact : 5-7 quality content pieces / week with above average engagement. Reporting : 100% on-time delivery of monthly dashboards and reports. Base Salary : ZAR 15,000 / month (or depending on experience). Performance Bonus : Up to 20% of base salary per quarter, tied to KPI achievement. Be part of a Canadian company disrupting the recruitment industry. Gain exposure in North America’s healthcare, legal, education, and tech sectors. Work remotely with a collaborative, global team. Clear KPIs, fair compensation, and career growth opportunities.
destinationone Consulting is reimagining recruitment and HR services through RAASS (Recruitment-As-A-Subscription-Service), offering ongoing, scalable, and people-centric recruitment solutions across healthcare, legal, education, non-profit, government, and technology sectors.
Role Overview
We are seeking a Marketing & Lead Generation Specialist to fuel our growth. This role combines marketing execution with data-driven lead generation — ideal for a results-oriented professional who thrives in fast-paced environments.
Responsibilities
- Support business development with marketing strategies and content suitable for the North American market.
- Drive lead generation campaigns across digital platforms.
- Create, clean, and manage prospect data within our CRM.
Key Responsibilities
Requirements
KPIs & Performance Expectations
Benefits – Compensation & Incentive Structure
Why Join Us?
To learn more about us and stay updated on opportunities, follow destinationone Consulting on LinkedIn.
Thank you for considering destinationone Consulting—we’re excited to support you in your career journey.
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Marketing Specialist • WorkFromHome, Free State, South Africa
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