Product Owner (Igaming Marketing)

About White Hat Gaming

Founded in

• White Hat Gaming (WHG) is an online casino technology and services company with offices in Malta, London, Gibraltar, Chicago, and Cape Town.

With a global team of over specialists, we provide market-leading content, including Kambi Sportsbook and over leading games providers.

We promote and foster a highly collaborative environment, offering complete flexibility and autonomy to our staff.

As we grow rapidly, we continue to maintain a start-up atmosphere where we help each other and take a holistic approach to our day-to-day responsibilities.

In Summary

We're looking for a

Product Owner

to join our growing Product team and to help us drive the development and optimization of our marketing products.

The Product Owner will be leading an Agile team and will be responsible for enhancing WHG's Casino and Sportsbook marketing products & integrations, reporting to the Marketing Product Manager.

The ideal candidate will have experience working in the igaming marketing sector, ideally both in the business and product area and will have some experience working with marketing tools such as Optimove, Smartico, Xtreme Push, Appsflyer, FastTrack, etc.

The Job

Execute the vision and roadmap for all casino and sportsbook marketing-related products at WHG across our range of B2B customers.

Write clear and actionable user stories, acceptance criteria, and product documentation for the development team.

Work closely with developers to ensure delivery of high-quality, user-centric features.

Manage integrations with third-party marketing tools and platforms (e.g., bonus providers, gamification tools, push notification platforms).

Coordinate UAT and go-to-market plans for new features, including internal training and rollout documentation.

What you already have

3+ years experience as a Product Owner or similar in the igaming marketing area.

Strong understanding of iGaming, particularly Casino and / or Sportsbook operations and marketing.

Proven experience working on CRM, promotions, loyalty systems, or marketing tech stacks.

Familiarity with agile methodologies and tools (JIRA, Confluence, etc.).

Excellent communication and stakeholder management skills.

Understanding of user segmentation, bonus mechanics, and player lifecycle strategies.

Nice to have

Experience with third-party platforms (e.g., Optimove, Fast Track, Smartico, Xtreme Push, etc.).

Knowledge of regulatory requirements in the iGaming markets (e.g., UKGC, MGA, etc.).

Technical background or ability to understand APIs, data flows, and integrations.

Experience in app-based engagement and push notification strategies.

How we approach things

Medium-sized company with a start-up culture and a can-do ethos

We focus on getting stuff done, not on the process or management hierarchy

Working remotely but communicating regularly

Open-door policy across all levels and departments

An inclusive environment with staff from all around the world

What we offer

A mostly remote and flexible working schedule

Generous time off varied based on the country of residence

Training on the job

Opportunity to progress within the company, not limited to one department or team

Hardware & Software allowance or work equipment is provided to make sure you have all the right tools to get the job done

Everything about WHG won't fit into a job ad.

Want to find out more about working with us?

Apply to get the conversation started.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion / belief, sexual orientation, or age.

By submitting your application, you agree that we process your data in accordance with our Privacy Policy for the management of your candidature to any of the positions we offer.

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