Senior Copywriter

Overview

We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognized automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.

As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

Responsibilities

• Content Creation : Develop compelling and effective copy for TVL campaigns, including TV, print, radio scripts, digital ads, and social media content.
• Concept Development : Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
• Award-Winning Creative : Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
• Cross-Platform Adaptability : Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
• Collaboration : Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
• Mentorship : Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.
• Market Relevance : Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
• Campaign Execution : Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

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