Director, Account Based Marketing

JOB DESCRIPTION

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Your day at NTT DATA

The Director, Account Based Marketing (ABM) is a leadership role, responsible for executing the ABM strategy to drive growth and engagement across regions, as well as being responsible for driving the ABM strategy across multiple countries.

Through the execution of the ABM methodology, this role is accountable for driving a significant uplift in engagement with clients to retain and expand their engagement with the organization, ultimately driving long term sustainable growth in accounts and across countries / regions.

This role is responsible for collaborating closely with the local / regional sales, marketing and other cross functional teams to plan, execute and drive ABM programs into identified clients.

Accountable for spearheading the organization's strategic ABM program approach (1 : 1 or 1 : few or 1 : many), this role works with relevant marketing hubs to deliver compelling campaigns and content and ensuring the right clients and ABM construct and approach for global campaigns.

This leadership role is responsible for leading, managing, coaching and mentoring a team of ABM professionals, fostering a culture of innovation, collaboration, and continuous improvement whilst focusing on achieving operational excellence.

Key responsibilities

• Defines the ABM strategy and approach, working closely with relevant sales and marketing leads.
• Translates the needs of the customer to personalized ABM programs aligned to business goals and objectives.
• Delivers against KPIs identified and aligned to business targets.
• Identifies, plans and implements the ABM program approach aligned to business priorities, goals and identified client needs, working closely with relevant marketing teams.
• Manages, defines and supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Works across multiple areas with local / regional sales and marketing teams on the identification and execution of key accounts and cluster campaigns based on client insights.
• Drives and demonstrates ABM adoption and performance in achieving business goals.
• Acts on insight to ensure continued evolution and focus on driving pipeline results.
• Manages and communicates with key stakeholders and executives across regions / wider business to ensure demonstration of impact of ABM with clients and sales.
• Manages, and provides coaching and mentoring to team members.

To thrive in this role, you need to have

Academic qualifications and certifications

Required experience

Workplace type : Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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